Today we’d like to introduce you to Shira Yevin.
Hi Shira, please kick things off for us with an introduction to yourself and your story.
Back in the day, my band Shiragirl crashed the Vans Warped Tour in our pink RV after noticing an absence of female musicians on stage. We then created the Shiragirl Stage, hosting over 300 female artists including Paramore and Joan Jett. After Warped ended, we wanted to continue our mission, so we founded Gritty In Pink as a monthly event in LA with an “All Girl Jam” kicking off in Jan 2020. We had three magical months of girl-driven music mayhem, with over 50 of LA’s best female musicians- then COVID hit. So we started a weekly Instagram livestream fundraiser, raising thousands of dollars for various charities including ACLU. We then launched an online network for female musicians, an exclusive platform with virtual events. We are now about to beta launch our new marketplace, connecting women who work in all aspects of the music business with industry pros of any gender who want to hire diverse women.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road to success is never a straight line! We faced plenty of sexism starting out, as well as a lack of support, connections and funding. But we kept at it and built up our network and experience. I also worked in the beverage business for a while, including Pabst Blue Ribbon- which started as something to do “on the side until my band blows up”, but ended up being a lucrative career and taught me a lot about branding and business, eventually working for startups Bev and Owl’s Brew. While during that time I wished to work in music full-time, I now see those chapters of my career as valuable learning lessons, paving my way to entrepreneurship. Starting out, I had plenty of people who didn’t believe that this would be a viable business or career path, but we just secured our first investors, and I’m so happy I that kept the faith and kept working at it!
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
As an artist, my band Shiragirl prides ourselves on representing for strong, outspoken women. Shiragirl first became known for crashing the Warped Tour and creating the Shiragirl Stage for female artists, earning a spot in the Rock N Roll Hall of Fame Warped Tour exhibit! As a frontwoman, I’m personally known for my dance moves- I grew up as. trained dancer, and incorporate that into our act. I am so proud of our all girl all-star band- they are amazingly talented and blow everyone away: drummer Rainey P, guitarist Constance Antoinette and bassist Alex Windsor. We are also known for working with our producer Tim Armstrong of Rancid and mixing punk rock with dance beats and different sounds. And we are known for the band that launched Gritty In Pink! Most recently, we released our new single and video, Antisocial Media.
What matters most to you? Why?
My mission is to empower women and achieve gender equity in the music business and other male-dominated spaces. After my experience on the Vans Warped Tour, I have been on a crusade ever since to unite and provide a platform for women in music- and beyond!
- Website: shiragirl.com and grittyinpink.co
- Instagram: instagram.com/shira_girl and instagram.com/grittyinpinklife
- Facebook: facebook.com/shiragirl and facebook.com/grittyinpinklife
- Twitter: twitter.com/shiragirl and twitter.com/grittynpinklife
- Youtube: youtube.com/shiragirl and youtube.com/grittyinpink
Erica Vincent, Lucky Shot Photos, Chris Cuffaro, Jack Lue, Daniel Sliwa