Today we’d like to introduce you to Valerya Kanonov.
Hi Valerya, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers.
Since childhood, I’ve dreamt of being a designer, dabbling in jewelry making and enjoying every minute of it. I was dreaming of colorful beads and a little boutique shop with my handmade jewelry… 🧚♀️
I made jewelry all the time. Every free minute when not at school, I even sold the jewelry I was making while being at school at age of 12.
I was closing my eyes and seeing different jewelry designs, different styles, and color combinations… I was dreaming of everyone wearing my creations… I saw colors everywhere and was inspired from everything around me…
Always adoring colors and gemstones, I believed I’ll open an exclusive jewelry boutique shop one day.
Approaching adulthood, being of practical nature, I had to make a difficult choice of putting my passion aside. I decided to learn Accounting in one of the best Universities in the country. It felt more secure, more safe choosing this pass.
6 years later, I became a Certified Public Accountant (CPA), working in one of the top accounting firms in the country. I chose safety and didn’t follow my dream and my passion 💔
All the while, my love for jewelry kept calling me until one day, a few years later, my destiny caught up with me…
The moment that changed the course of my future was receiving a truly magical Sapphire gemstone necklace from my husband. The moment I touched that necklace, I felt an amazing surge of energy and it reminded me what incredible strength jewelry holds inside.
That moment, I made a destiny-changing decision. I gathered enough bravery to leave my successful career, follow my heart, and fulfill my dream!
That moment I knew that I’ll start building my dream and that my mission is to bring happiness into this world through my jewelry designs. I never looked back since then and feel blessed that I listened to my heart.
I thought of a name for my brand, and it felt so right to call it – Valltasy. Which means Vall’s fantasy – a dream that came true by a hard work, lots of dedication, courage, and passion.
Since then, Valltasy brand grew and became what it is now – a community that uplifts and inspires women every day all over the world. My jewelry is made to make your day more colorful, happier and to encourage you to believe in yourself by wearing pieces that add sparkle to your day.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Embarking on the journey of creating Valltasy has been an incredibly rewarding yet challenging experience. While the passion for designing colorful gemstone jewelry has fueled my drive, there were certainly hurdles along the way. One of the initial struggles was establishing a brand presence. With so many jewelry designers out there, making Valltasy stand out required not only creativity but also gaining trust with my audience over the years. I overcame this by consistently delivering high-quality, unique pieces and building personal relationships with each and every one of my customers. I’m still doing a happy dance every time I get a happy message from a customer :).
Another challenge was managing all aspects of the business as a solo entrepreneur. From designing and crafting each piece to handling customer inquiries and managing the administrative side of things, it demanded a diverse skill set. Balancing these responsibilities while striving for excellence pushed me to refine my time management skills and seek support when needed. Even now, sometimes I feel overwhelmed and anxious, but I learned to acknowledge that and give myself a break, knowing that entrepreneurs also need to rest sometimes 🙂
Maintaining an active presence on Instagram is crucial for any jewelry designer. With so much content out there, it is difficult to break through and reach your target audience. I can proudly say that after many years of producing quality content and connecting with my community, I impact on a daily basis the lives of over 93,000 followers.
Perhaps one of the most personal challenges was finding the right balance between work and personal life. As a designer who creates pieces meant to bring joy, it became essential for me to prioritize my own happiness. Recognizing the importance of self-care allowed me to infuse positivity into my creations and, in turn, resonate with women who wear my jewelry to enhance their own happiness.
While the road hasn’t always been smooth, each challenge has been a steppingstone in the evolution of Valltasy. The resilience developed through these experiences has not only shaped my brand but has also strengthened the connection with the incredible women who choose Valltasy to adorn their lives with color and joy.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
At Valltasy, I’m not just a jewelry designer; I’m a creator of wearable art tailored for the vibrant souls of women. My passion lies in crafting colorful gemstone jewelry in 14K gold that not only reflects their unique personalities but also serves as a source of joy and empowerment.
What sets Valltasy apart is the unparalleled happiness and joy radiating from each and every one of my designs. Valltasy’s signature rainbow designs, immediately recognized by gemstone lovers, bringing the energy of color to their lives. Each design is a celebration of life’s colorful moments.
I take immense pride in the fact that Valltasy is a one-woman show. From sketching and design to the meticulous crafting process, each piece is a labor of love, ensuring a personal touch in every creation. This authenticity, combined with the use of high-quality materials like unique gemstones and 14K gold, forms the backbone of what Valltasy is known for – timeless, vibrant jewelry that radiates with color and joy.
Valltasy is not merely a jewelry brand; it’s a journey, an experience, and a testament to the belief that every woman deserves to wear a piece that makes her heart sing. My work is an ode to the women who wear their jewelry not just for adornment but as a tangible expression of their happiness, their stories, and their unique spirit.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Ah, not an easy question! One noticeable trend that I foresee gaining momentum is a heightened appreciation for individuality and personal expression. Women are increasingly seeking pieces that go beyond mere adornment – they crave jewelry that tells their unique story. When creating a new jewelry design, I feel like I’m writing a poem or painting on a canvas: it’s a whole story in one piece. Each customer can see it a bit differently, and it’s a beauty in art, isn’t it?
Shift towards sustainability and ethical consumption is another important theme that I believe will continue to gain prominence. Conscious consumerism is on the rise, and we become more mindful of the environmental and social impact of our purchases.
The metals used in Valltasy’s jewelry are made of recycled materials purchased only from trusted suppliers after a careful validation process. Using recycled metals helps preserve our planet and reduces the carbon footprint of each piece of jewelry.
Moreover, the Valltasy jewelry packaging and wrapping is eco-friendly and recyclable.
All my gemstones are ethically sourced from verified suppliers across the globe. I believe in long-term relationships with my brand’s suppliers, and years of working together proved the quality and durability of the gemstones I procure.
Valltasy is committed to sourcing materials responsibly, and this dedication aligns seamlessly with the evolving preferences of environmentally conscious consumers.
In a world dominated by mass production, there’s a growing appreciation for artisan craftsmanship. Customers are seeking unique, handmade pieces that carry a sense of authenticity. My focus is on creating unique and special designs: each piece is created with care and attention to detail. My customers choose quality over quantity and invest in pieces that they can enjoy for years to come, and that can be passed on from mother to daughter.
Contact Info:
- Website: www.valltasy.com
- Instagram: instagram.com/valltasy
- Facebook: https://www.facebook.com/Valltasy
- Twitter: https://twitter.com/valltasy
- Youtube: https://www.youtube.com/@valltasy
- Other: https://www.threads.net/@valltasy
