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Rising Stars: Meet Beth Jones

Today we’d like to introduce you to Beth Jones.

Hi Beth, we’d love for you to start by introducing yourself.
I have been an influencer in the world of fashion blogging since the very beginning. In 2007, I created an online fashion site called The Vintage Society, which showcased my personal style that was a mix of vintage and modern and within a year, my readership exploded. With this platform, I became a sponsored “Visionary in Residence” for QUIKSILVER WOMEN and in 2009, I became the Online Fashion Editor. In this role, I developed many online marketing campaigns, developed a YouTube Web Series called “Getting Dressed with Quiksilver Women”, hosted styling videos and traveled to Europe to work with the QSW Europe team.

In 2009, I re-branded myself and launched B. Jones Style, a fashion blog that peered into my daily outfits, home interiors and a fit & fab lifestyle. I worked as a brand ambassador with companies including Paul Mitchell, Timex, DKNY, Modcloth, Banana Republic, LOFT, and many more. I was also chosen to be a part of Vogue’s Influencer Network and was featured in the September 2011 issue of VOGUE MAGAZINE’s COVERGIRL CAMPAIGN.

In 2016, I launched the B. JONES STYLE YOUTUBE CHANNEL and became the champion for “always playing dress up”. I bring my community into the magical world of styling up vintage finds from local thrift and vintage shops and document my daily outfits on Instagram.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has been 14+ years and very bumpy with twists and turns. Since I started a blog in 2007, I was on the forefront of social media and had to constantly learn, adapt and move with the times. There has been no roadmap since this industry basically started at the same time I started. There is always new platforms developing, new methods to learn and I often get overwhelmed but have had to just figure things out along the way.

Appreciate you sharing that. What else should we know about what you do?
I’m a fashion stylist who works primarily through my YouTube channel and social media platforms. I specialize in mixing vintage with new and often use thrift shopping to develop my looks. Everything I do comes out of the mantra, “always play dress up”. I’m really proud of the fact that I’ve been a part of this world of social media (or blogging as we used to call it) since the very beginning. I’ve been able to watch everything grow and develop and remember it when it was just this crazy thing called “blogging” back in 2007. It’s crazy to think I’ve been doing this for 14 years! I love what I do and I love that I can constantly come up with crazy ideas… and then make them happen.

What matters most to you? Why?
In regards to my business – having fun, telling stories, creating magic and always looking for inspiration!

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