Meet Tyson Green of Good Side Bad Side Clothing

Today we’d like to introduce you to Tyson Green.

GSBS kicked off operations in April 2017 and in a short time the clothing line has been able to scale pretty quickly, establish itself as one of the leading independent fashion brands in the UK.

The GSBS brand was born out of the need to provide urban wear that is exclusive, well made and affordable, and owner Tyson has taken the bull by the horn by building a high-class fashion brand that does just that.

The brand name Good Side Bad Side was inspired by the personal experiences of Tyson, which lead to him designing the GSBS logo. He explored different jobs before deciding to join the army which helped shape his mindset and develop his managerial/business skills. After years of serving his country, he decided to make the move into the fashion world and has gone from strength to strength.

Has it been a smooth road?
My journey into the world of fashion was anything but easy, because I had no previous experience in the fashion industry. So I had to learn everything from scratch, but regardless of any setbacks, I kept on going no matter how big the problem.*

One of the biggest obstacles to overcome was loosing 1000’s to a bad manufacturer in Pakistan, this had a massive knock-on affect to the release of new products, but as the army taught me you have to adapt and overcome. Although many people think it’s just a case of designing and putting a logo onto garments, it’s not so straight forward as there are lots of legalities that you need to comply with, all of which I had no idea of how to approach at the time. But in this digital age, there is so much information ready available on the net, and Google has been a lifesaver for finding forums, legal advise and the majority of information I needed to be compliant, and jump start my clothing business.

Also if the internet isn’t ready available to you the library has books and information on almost everything, So don’t feel like your too cool to go the library as I never stepped foot in a library since my school days, but still went into my local one to study successful clothing brands, and got some really good information from the books, and links to fashion shows etc. I also studied online courses to ready me for obstacles, I may face in the future.

We’d love to hear more about your business.
The GSBS brand aesthetics is as I call it ‘STREET SMART’, as its a mix of streetwear and smart designer wear, inspired by my past and everyday experiences. So you can rock it to hangout or simply blend it with a pair of jeans to a nice event.

GSBS is still very young and has only been launched since 2017, but has been able to break into the USA with celebrity endorsement from the likes of Hollywood Actor/Comedian Affion Crockett, and Vince Swann Presenter of 50 Cents show 50 Central, featured on the large US TV network B.E.T. Both regularly wearing GSBS as their brand of choice to attend red carpet, and high profile events around LA with lots of A-list celebrities, showcasing GSBS and putting our brand in the eye of very famous celebs.

Also our videographer Eme Josiah is LA-based producing us with promo videos fit for advertisement on TV, setting the bar for professional-looking videos very high for my brand at a very early stage.

GSBS was also featured in UK movie The Intent 2 which was in cinemas worldwide, Sky TV and is still available to stream on Netflix and most big streaming networks. But this won’t be the last time you will see GSBS in the movies, as we have more movie features that are set for release in the not too distant future.

GSBS is growing fast in the world as the brand is spreading like a virus, with the quality of their always evolving designs and constant growth, you cannot bet against them rising through the ranks to establish themselves amongst the biggest leading independent brands. So you have to keep your eyes and ears open for GSBS, as they are set for several big fashion runways around LA and other US cities, and you never know where we will pop up next.

Is our city a good place to do what you do?
LA is the city of dreams and the place that makes dreams a reality, but that being said it’s not always a guarantee that this will happen, as not everybody will see the dream as you do. So if you are prepared to take an L and not give up then you are on the right path, you have to brush off the losses and take a lesson away from each one, which will prepare you for your next challenge on route to successville.

But as I always say: “You have to be willing to put in the hard work, AFTER putting in hard work” Tyson Green

Translation: When you have worked your ass off and you feel like you have done enough, you need to put in more work on top of that, this is what separates us winners from the average joe.

Contact Info:

• Address: 20-22 Wenlock Road
  London
  United Kingdom
  N1 7GU
• Website: www.gsbsclothing.com
• Email: [email protected]
• Instagram: https://www.instagram.com/goodsidebadsideclothing/
• Facebook: https://www.facebook.com/goodsidebadsideclothing/
• Twitter: https://twitter.com/gsbs_clothing/

Image Credit:
Models:

White male model is @INKED_ROR92
Mixed race model is @SHAUN_PELAYO

The photo with the guys in prison is a scene from the movie THE INTENT 2 featuring actor Dylan Duffus waring our GSBS Beanie hat.

The next photo is Affion Crockett with Faith Evans at her album launch party, for the KING and I.

The photo after is me at the UK Designer Expo at my pop up shop.

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