Meet Lisa Curiel Parker of Humboldt Farms in Mar Vista

Today we’d like to introduce you to Lisa Curiel Parker.

Lisa loves everything creative from photography to audio editing to graphic design but cannabis was one of the last things she anticipated working with. Her past experience includes working with clients such as Diageo, Bentley, Saban, Univision, and Telemundo. She is a native Angelino who received her Bachelor’s in Communication and Master’s in Strategic Public Relations, both from USC Annenberg where she wrote her master’s thesis on the ethics of cannabis marketing.

During graduate school, her further interest in cannabis grew with a fascination of law, botany, business and criminality. As an advocate, she understands that cannabis is here to stay. Like any other human being, she has suffered from a few traumas that led to some minor health issues. At the age of thirteen, she was prescribed steroids, antidepressants and sleeping pills from a neurologist. It took about six months to realize that this was unacceptable; that an adolescent was supposed to be dependent on such medication prescribed by a medical professional was absurd. She never suffered from addiction or substance abuse but this is where her concern with the pharmaceutical industry began. Substance dependency is prevalent in the United States and in the world. Understanding addiction is important to the United States’ so-called “War on Drugs” being waged on individuals like herself who have experienced trauma and use different outlets to escape. Cigarettes, alcohol and fast food are all examples of other addictive substances, yet they are as legal as they are lethal. No “War on Alcohol” or “War on Cigarettes” currently exists in the United States and will most likely never be seen again. No matter what laws are created and put into place, individuals will still grow, distribute, manufacture, sell and consume cannabis for the pursuit of profit, health and happiness.

Has it been a smooth road?
Cannabis is still a federally illegal substance and creates many Catch-22’s in our business. Many consumers seek research in justifying their consumption of cannabis goods but with federal illegality, it’s hard to conduct studies. Red tape exists all over the place making it difficult to push the industry forward.

So, as you know, we’re impressed with Humboldt Farms – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Humboldt Farms is California’s leading and trusted source for quality cannabis. We are committed to nurturing the body and soul and inspiring the mind by providing the world’s best sun-grown flowers and highest quality Cannabis products from the wild and beautiful, Humboldt County, California.

At Humboldt Farms, we believe in the principle of CHOOSING KINDLY — for ourselves, our communities and our shared Earth. We aim to restore the health of the planet, to deepen the connection between us and the natural world, to cultivate meaningful relationships and to expand the human experience.

What goes into the cannabis we grow here at Humboldt Farms? The light of the moon, the rays of the sun, the vigor and ingenuity of our farmers, the blessings of the rain, the mercy of the clouds and the fog, the energy of the wilderness, and the spirit of the land. Add in sustainable farming practices and robust seed-genetics and you have the recipe we use to grow the most vibrant, radiant cannabis in the world. Our elegant flowers and premium extracts are testaments to our commitment to purveying the highest quality of cannabis on Earth.

Let’s touch on your thoughts about our city – what do you like the most and least?
Being a native Angelino, I love almost everything about it. There are pockets of the city yet to explore or new creations happening all the time.

That being said, Los Angeles can get a bad wrap at the same time with shallowness and flakiness. Native Angelinos aren’t like this at all.

Contact Info:

• Website: humfarms.com
• Email: [email protected]
• Instagram: @humfarms

Image Credit:
Lisa Curiel Parker and Fanny Chu

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.