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Meet Helen Rogers of TheCrossfitShoes

Today we’d like to introduce you to Helen Rogers.

Helen, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always been obsessed with sports-inspired fashion. I loved creating versatile and offbeat outfits that caught everybody’s attention. I knew that I had talent. Exactly my confidence in my vision has been instrumental in building my own business.

Working as a full-time employee in L.A., I hadn’t had enough freedom to express my ideas. Endless meetings and reports led to emotional exhaustion. The tipping point came right before my birthday. I got sick and had to spend several days at home. I scrolled through the pages about fashion on the Internet, read various news, and realized that I needed to change something and find a more sustainable path in my life. I quit my job, called my friend (she worked as a manager), and asked if she needed some help.

I started working as a fashion consultant. It was wonderful because I felt like I could change the world. I focused on improving my education, my skills, and gaining new experience. Actually, this job has prepared me for my entrepreneurial life. I knew how to create fashion looks. I knew how to sell. I knew how to help people become more stylish without spending a fortune. I knew how to blend different styles together to achieve a balanced look. I decided to pursue my dream of teaching people how to feel comfortable and look stylish.

Undoubtedly, it was tough for me to leave my corporate security, but I am happy that I did it because it became the start of my business life. I created a website about sports fashion where people all over the world can find various sports-related content. This applies to news, tips, the analysis of experts, and inspiring stories. Later, I found people who also loved fashion and were experts in their field. It was the beginning of our wonderful and creative journey.

Mostly, our team specializes in publishing sports fashion tips and tricks, helping people find their own style and develop a sense of style, creating fashionable looks upon request.

Our team of experts is known for:
-Being professionals.
-Sharing only relevant information.
-Being always honest and objective with regard to goods or services we advertise.
-Being tolerant and giving only helpful tips.
-Focusing on quality, not quantity.
-Giving only handy tips tested personally or by a huge number of people.
-Publishing true, motivating stories to help our readers believe in themselves.

Our company is my biggest pride, and we owe our hard-earned success to our passion, confidence, and professionalism that helped us handle failures and hurdles along the way. On top of that, our inability to accept failure as an option made us the company that we are now – professional, prosperous, and profitable!

Probably, the question arises: “What sets you apart from others?” The answer cannot be described in one word; most likely, it is a group of qualities that makes us unique.

These features are:
-Our professionalism is indisputable.
-All information we provide is honest, helpful, and encouraging.
-Our website is readers-oriented, that is why it is user-friendly, and it offers quick navigation.
-Our content is divided into several categories.
-A tutorial section helps readers create a capsule wardrobe, combine clothes harmoniously, etc.
-Entertaining content includes motivational stories that are fun, amusing, and exciting.

A news section encompasses only up-to-date information about the latest trends, the relevance of these trends in everyday life, information about sales and promotions in many sportswear shops. In a communicative category, we encourage dialogue with our audience. Surveys, style tips, etc. always evoke the reader’s interest.

An advertising section contains information about a product or service (its quality is beyond doubt) that helps solve problems, concerning the style and selection of the wardrobe essentials. We are always open to getting to know people who can share their valuable experience or need help with finding their own style.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Endless meetings and reports.

We’d love to hear more about what you do.
I created a website about sports fashion where people all over the world can find various sports-related content. This applies to news, tips, the analysis of experts, and inspiring stories. Later, I found people who also loved fashion and were experts in their field. It was the beginning of our wonderful and creative journey.

Has luck played a meaningful role in your life and business?
Thus, this business path hasn’t always been easy, but it helped me find my purpose in life, unleash my creative talent, and it continues to bring me joy and pleasure.

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. CrossFit Shoes

    November 12, 2019 at 17:45

    Great interview. Super interested in sports inspired fashion and learned a lot.

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