Meet Ellis White of Premier Fitness in Downey

Today we’d like to introduce you to Ellis White.

Ellis, please share your story with us. How did you get to where you are today?
After College, I worked as a contractor for the SPARQ component of NIKE. In 2010 I started a company called SoCal Premier Sports. We serviced Athletes ages five – PRO level. A few of our kids were struggling with obesity. After speaking with their parents, we decided to create a program to help them cut weight. Their results came quick and were significant. Before I knew it, I had a line of parents asking me to help them lose weight. This very moment Premier Fitness was born. We quickly went from 15-20 moms to 150 members.

Has it been a smooth road?
Life is never smooth. You will always encounter struggles. When we first started, we were located at a local park (Apollo). The weather would definitely give us challenges. It was difficult finding somewhere to train when this happen. Also, God blessed us with growth pretty quickly. We had the support of the City, but the City was not prepared to handle the growth. This made it a constant chess game. Always looking to gain consistency. Overtime we opened a location and knocked it out the way. The other struggle was making sure we ran like a business and not like a hobby. When you run a company attached to a personal passion, you have to be careful not to make your company just something “cool to do.” Sure, make a living doing what you love. However, do not let your business become a bill. Have a clear vision. I remember at one time, I was pretty much paying to be a Trainer/ Coach. With long hours, gas prices, and other miscellaneous cost I found myself in the red.

We’d love to hear more about your business.
Premier Fitness is special. We are not your typical “gym;” Premier has created a name brand in transforming bodies and lives. Though we work mainly with women, our primary focus is to help people regain their confidence, improve their mental strength, improve their physical strength, and ultimately upgrade their quality of life.

Through years of experience in this industry, we’ve known that most people are often told to “just” work out, to change their diet, and even take pills to overcome their issues! Suggestions such as these are subpar and ineffective. They trivialize the very real issues that most people are battling and rarely if ever, solve any issues for the vast majority. In order to help someone truly transform, we must address the ROOT CAUSE of the problem, not just the symptoms.

Based off of years of experience helping well over 1,000 people of all ages, we have found that the following is necessary for making permanent and lasting transformations:

1. A Support System
Success requires the ability to recognize Wins, both big and small, and also the ability to celebrate each and every small victory made along the journey. Nothing helps with this better than having a strong support system. Nobody succeeds alone. It takes a group of “positive people” all working toward a common goal, all supporting each other mentally and emotionally.

2. Expert Coaching
Breaking free from the mental barriers that hold you back is difficult, but it is not impossible. We have developed a system that allows our members to change the negative story they have created for themselves by helping them discover their purpose and by helping them fall in love with themselves again. Once they have eliminated their mental roadblocks, the possibilities are limitless.

3. Professional Programming
Going to the gym and “just winging it” does NOT produce results. In fact, going into the gym alone is often a great source of intimidation for women and can deter them from even returning because they feel judged by peers for not knowing what to do.

We have created a program that specifically targets the devastating issues outlines above and removes any “guess work” by providing a clear plan. This program comes complete with Tailored Nutrition Plans, Customized Training, and world-class Accountability. Our goal in implementing this program might seem simple, but the effects are powerful.

Is our city a good place to do what you do?
I feel like California is full of opportunity. My recommendation is to fully prepare yourself to go through a full array of emotions. Some good and some bad. However, you must remove your fear and chase your dreams. No better place than the City of Angels.

Contact Info:

• Address: 8813 Imperial Hwy.
  Downey, CA 90242
• Website: www.premierfitca.com
• Email: [email protected]
• Instagram: www.instagram.com/premierfitnessca
• Facebook: www.facebook.com/premierfitnessca

Image Credit:
Richness Photography

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