Life & Work with Saransh Sharma of New york city

Today we’d like to introduce you to Saransh Sharma.

Hi Saransh, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
“Design, for me, has always been the ability to see what everyone else sees — but from a completely different perspective.” I’ve always believed that aesthetics aren’t just about beauty; they’re a fierce form of complex problem-solving, a silent architecture built to make people’s everyday interactions feel clearer, calmer, and genuinely more meaningful. That belief shaped my entire journey.

I started by founding Zovuta Technologies, a creative digital brand activation studio where imagination and technology collided. Under Zovuta, I built Tweet Café, a small idea that grew quickly and was eventually acquired by the government. That experience taught me a profound lesson: even the simplest, most purpose-driven concepts can turn into something extraordinary when guided by purpose.

My next chapter began with Wingix, the place where I grew fully into my identity as a designer and creative builder, armed with both technical and human-centered rigor. At Wingix, I transformed chaotic ideas, broken flows, and early-stage product messiness into intuitive, thoughtfully crafted experiences. It was where I learned that design gives direction to confusion and momentum to vision.

I became a founding member at Keito.work, working as a UX strategist to develop core systems and AI-driven features that would shape the product’s trajectory.

My foundational path in Computer Science provided a strong technical backbone. However, I quickly realized that the core challenges of technology lay in understanding human interaction. This led me to pursue a Master’s in Human Factors from Bentley University in Boston, where I focused on blending technical expertise with deep psychological and ergonomic principles to truly center the user. This was the catalyst that refined my vision: it transformed my natural creativity into a structured, evidence-based discipline for creating intuitive technology.

Then came one of the biggest turning points of my career — becoming the global Lead UX Designer at Gameloft. This role was truly global, requiring me to lead and collaborate across diverse cultures, including time spent working in Paris and Vietnam. I helped shape how the brand looks and feels today, from its design system to experiences used by millions worldwide.

Today, I’m in New York City at JPMorgan, where design meets its most demanding test: complexity, systems, and real-world impact. My journey has taken me through multiple cities across the US, each one adding a layer to my expertise, and now New York provides the ultimate stage for tackling financial systems. Here, every decision touches thousands of people, and every solution must be crafted with elegance, clarity, and intention. It’s the ultimate challenge of distilling massive operational complexity into trustworthy, transparent interactions.

Outside of work, the moments that shaped me most were never part of a résumé — like trekking seven hours through a snowstorm, or doing 1,000 push-ups a day for 30 days. Those experiences taught me the unyielding discipline and resilience required to tackle the toughest design problems.

Now, I’m also writing The AI-Powered Product Designer, a book for designers who want to elevate their craft and thrive in the age of AI. Through every chapter of my life, one belief has stayed constant: I design to help people see differently, I build to make their daily lives easier, and I create experiences that truly matter. And my story is just getting started.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I wouldn’t describe my road as smooth, but crucially, I don’t see an obstacle as a hurdle, but as a gateway for new learning and experience. Every moment of friction, confusion, or failure has been a foundational lesson.

One significant challenge was the transition from the startup world to the massive systems of global corporations. The challenge was creation from scratch; everything moved at lightning speed. Moving from roles at the world’s biggest gaming company to the world’s largest financial institution meant adapting to incredible scale, rigorous regulation, and immense complexity. Learning to distill these huge, intricate systems into the easiest manner for people required a complete shift in my innovation toolkit—moving from rapid iteration to meticulous, system-level thinking.

Another challenge has been maintaining a global perspective. Leading design across countries required me to constantly check my cultural assumptions. A flawless design flow in one country might be confusing or even offensive in another. It taught me that genuine empathy means constantly learning the local context and designing not just for users, but for global citizens.

Finally, the continuous need for personal growth outside the technical demands of work has been a constant challenge and a necessary discipline. Pushing myself through extreme physical and mental tests was my way of building the resilience required to face massive professional setbacks without losing momentum. The struggle is never just about the product; it’s about ensuring I have the discipline to solve the hardest problems elegantly.

Every “struggle” has been a deliberate investment in my capabilities, ensuring my creative and technical rigor never stagnates.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am a Creative Builder. I specialize in Systemic Design and UX Strategy. This means I design the rules and the architecture that govern how entire products or organizations interact with their users. My specialization lies in taking chaotic, early-stage, or enterprise-level messiness—where information overload is the norm—and creating thoughtfully crafted systems that give users clarity and control.

I am known for my unique ability to connect the dots between extreme technical depth and
profound human understanding (Human Factors). I’m known as the designer who can speak the language of engineering, business strategy, and human psychology simultaneously

What truly sets me apart is the tri-factor of experience:

Founder’s Grit: I’ve built and sold a business (Tweet Café), giving me a rare appreciation for profitability, speed, and real-world impact that many corporate designers lack.

Interdisciplinary Rigor: My Master’s in Human Factors refined my Computer Science background, turning my raw technical skills into an evidence-based discipline. I approach every design decision not as an opinion, but as a hypothesis based on human behavior.

Proven Resilience: The self-imposed discipline forged through personal challenges ensures I approach professional obstacles—which I view as gateways for new learning—with unwavering persistence and perspective.

What I Am Most Proud Of

I am most proud of the work done across Zovuta, Wingix, and Keito, where I had the opportunity to work closely with organizations ranging from ambitious startups to Fortune 500 companies, directly impacting people’s daily lives through thoughtful product development.

I am proud of my work at Gameloft, where I helped shape experiences used by a global audience, demonstrating that thoughtful design can truly transcend geographical and cultural borders. And now, at JPMorgan, I am incredibly proud of designing solutions that directly impact people’s financial lives with clarity and intention. Ultimately, I am most proud of building a career dedicated to the constant pursuit of making people’s daily lives easier and creating experiences that truly matter.

Let’s talk about our city – what do you love? What do you not love?
🗽 My Perspective on New York City

New York City is fundamentally the global crucible of ambition, and that is exactly what I love best about it.

What I like most is the unparalleled connectivity to renowned leaders and visionary thinkers. This city isn’t just large; it’s a dense ecosystem where innovation and massive financial influence collide. Working here—especially at a firm like JPMorgan—means every solution must be world-class because you are directly engaging with, and competing alongside, the most sophisticated minds and systems on the planet. The sheer density of opportunity and expertise is a constant source of inspiration and accountability. It is the city of ambition.

Regarding what I like least, it’s the constant, palpable density—the feeling that there is no space left for people; the city has become intensely denser. While that density fuels creativity, it also presents a genuine challenge to the quality of everyday life

Contact Info:

• Website: https://www.sransh.com
• Instagram: ihttps://www.instagram.com/sranshh
• LinkedIn: https://www.linkedin.com/in/sransh