Life & Work with Penny Beverly of Los Angeles

Today we’d like to introduce you to Penny Beverly.

Hi Penny Beverly, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Penny Beverly started with two friends, Michael and I, who have been making music together since kindergarten. What began as us messing around and writing songs eventually turned into a band that’s become a huge part of our lives. We make alternative-pop music rooted in honesty, nostalgia, and trying to make sense of the weirdness that comes with being human. Over the years we’ve been lucky enough to have our music featured in places like a national Honda campaign, Netflix, the Olympics, the NBA Finals, and the NHL Playoffs, but what excites us most is connecting with people who see themselves in our songs. At the end of the day, we’re just trying to create music that makes people feel something and maybe helps them feel a little less alone in the process.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of the biggest challenges for us has honestly been social media. There’s more music being released than ever before, and everyone is competing for the same attention. We started Penny Beverly because we love making music, not because we dreamed of becoming content creators. So figuring out how to constantly create videos, stay relevant, and keep up with changing algorithms has definitely been a learning curve. It can be frustrating when you spend months writing and producing a song, only for it to get less attention than a 15-second clip. But over time we’ve realized that attention and impact aren’t always the same thing. We’d rather slowly build a real connection with people who genuinely care about the music than chase trends that don’t feel authentic to who we are.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I think our work is really just trying to make sense of being human. A lot of our songs come from experiences we’ve had, people we’ve met, mistakes we’ve made, or questions we still don’t have answers to. We’re interested in the messy stuff, growth, relationships, identity, self-acceptance, and all the weird contradictions that come with life. Musically, we try to wrap those ideas in songs that feel nostalgic, hopeful, and emotionally honest. If someone listens to a Penny Beverly song and feels understood, even for a few minutes, then we’ve done our job.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I think the music industry is both the best and worst it’s ever been for artists. The barriers to entry are basically gone, you can make a song in your bedroom and have someone halfway across the world hear it the same day. That’s incredible. But at the same time, there’s so much noise and so much competition for attention that it can feel impossible to break through. Artists today are expected to wear a dozen different hats and spend almost as much time creating content as they do creating art. That said, I’m still really optimistic about where things are headed. I think we’re moving toward a world where artists have more ownership, more independence, and more direct relationships with their fans. The platforms and algorithms will keep changing, but if you can consistently make something meaningful and connect with people in a genuine way, I think there’s always going to be a place for that.

Contact Info:

• Website: https://open.spotify.com/artist/45CnU7yqJ83mnu70iCGJQ5
• Instagram: https://www.instagram.com/pennybeverlymusic/