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Kelli Turner’s Stories, Lessons & Insights

We recently had the chance to connect with Kelli Turner and have shared our conversation below.

Good morning Kelli, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What is something outside of work that is bringing you joy lately?
Lately, I’ve been finding joy in self-care and spending intentional time by myself. It’s been really important to protect my peace and recharge outside of work.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Kelli Diane, the founder and designer behind Kelli Diane Designs, a handbag and accessories brand created for soulful, creative, and ambitious women. My love for handbags began at 18 and has evolved into a passion for designing high-quality, functional, and stylish pieces that make women feel seen and confident.
Each bag in my collection is named after a family member, friend, or someone who has inspired me, making every piece a tribute to the people and stories that have shaped my journey. The name “Diane” is not only my middle name but also my mother’s name. She passed away three years ago and was my biggest cheerleader, her love and belief in me are what keep me going every day.
What makes Kelli Diane Designs unique is the intention behind each design and the community we’re building, it’s a movement of women who never leave home without purpose, style, or power. Right now, I’m expanding the line with new styles and seasonal collections that speak to the everyday woman who does it all, unapologetically.
#kddneverleavehomewithoutit

Great, so let’s dive into your journey a bit more. What was your earliest memory of feeling powerful?
My earliest memory of feeling powerful was when I stepped out of my comfort zone and into my power. It was the moment I started truly believing in myself, realizing that I am enough and that I don’t need to let other people’s opinions shape who I am. I had to get out of my own head. I stopped caring what others thought, put myself first, and chose to live as unapologetically me. That shift changed everything, and it was the beginning of becoming The Real Kelli Diane.

What fear has held you back the most in your life?
The fear of failure, and not believing in myself, has held me back the most. My own thoughts became the loudest obstacle, trapping me in a cycle of self-doubt and limiting beliefs that made me question everything about myself and second-guess my potential. . The mind can be a powerful and tricky place, it can convince you of things that aren’t even true and make you question yourself. Letting go of those doubts and learning to trust my own voice has been one of the most freeing and empowering parts of my journey.

“Limiting beliefs will have you questioning your worth, but choosing to believe in yourself is where the real power begins. KD”

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What would your closest friends say really matters to you?
My closest friends would probably say that I deeply value family, friendship, and meaningful connection. They know how much love and energy I pour into Kelli Diane Designs, and how passionate I am about helping others, whether it’s through encouragement, mentorship, or simply showing up. Faith, self-care, and believing in yourself are also at the core of who I am. I try to live each day with purpose, heart, and intention. Tomorrow isn’t promised.

Okay, so let’s keep going with one more question that means a lot to us: Are you doing what you were born to do—or what you were told to do?
I’m finally doing what I was born to do. For a long time, I followed the path I was told to take, doing what was expected of me. However, growing up and doing what I was told to do shaped me into the woman I am today and ultimately led me to what I was truly meant to do. Through Kelli Diane Designs and my coaching work as The Real Kelli Diane, I’m creating, inspiring, and helping others in a way that feels aligned with who I truly am. This is where I’m meant to be.

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