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Inspiring Conversations with Nasser Shalabi of Helados Michoacán

Today we’d like to introduce you to Nasser Shalabi.

Hi Nasser, please kick things off for us with an introduction to yourself and your story.
Helados Michoacán is a premium, family-driven paleta and ice cream manufacturer based in Los Angeles, built on hustle, authenticity, and true product quality. We’ve grown from a small local operation into a fast-expanding brand with over 1000 accounts across California, Texas, Arizona, Oregon, Nevada, and more — trusted by major Hispanic retailers like Cardenas, Northgate, El Super, and Vallarta. Our focus is simple: craft premium artisanal flavors that make customers trade up, and build loyal partnerships with distributors who want to grow with us.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Our biggest challenges right now are scaling production without losing the premium quality that makes our brand stand out, managing rapid multi-state growth with consistent distributor performance, and tightening compliance as we move toward GFSI certification. As we expand, we also have to protect pricing, territories, and brand positioning against cheaper imitators, while staying on top of inventory, logistics, and marketing consistency across all regions. Despite these obstacles, our product quality and loyal customer base continue to drive strong momentum.

Thanks – so what else should our readers know about Helados Michoacán ?
Ice cream manufacture

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