Inspiring Conversations with Jae Figueroa of The Snack Trio

Today we’d like to introduce you to Jae Figueroa.

Jae, we appreciate you taking the time to share your story with us today. Where does your story begin?
I used to work as a Human Resources Manager for many years. When my company announced they were closing down, I didn’t know where I would stand. I was 7 months pregnant with my youngest when I found out the company was shutting down. I was saddened by the news and also scared, knowing that I wouldn’t be able to return to my job once my maternity leave was over.

I began thinking about how I would find a job that could work with my schedule while caring for a newborn. It wasn’t going to be easy, but I needed to figure out a way to make an income.

Then my 14-year-old son mentioned that he also wanted to find a way to make some money. He suggested we start a snack bar business. I thought about his idea for a while and wondered how we could make it happen. That’s when we came up with the idea for a mobile snack bar for all types of events.

I started by networking and promoting my business. My first event was at a Mother’s Day celebration for a moms’ group located in Redlands. I wanted to make it special while also gaining exposure, so I decided to offer my services for free. Eventually, I connected with other groups where I was able to sell and promote my business. At the same time, I helped these groups by offering discounted pricing or giving away credit vouchers toward my services.

Little by little, The Snack Trio began to grow and become more well known. We had the honor of serving at the Mentone Film Festival, where we made great connections that eventually became friendships along the way. Those experiences helped get us to where we are today.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth road at all. One of my biggest challenges has been growing the business with a limited marketing budget while also learning how to navigate social media and promote our services effectively. Balancing motherhood, family responsibilities, and entrepreneurship has not always been easy, but every challenge has helped us grow stronger and more determined to succeed.

Thanks – so what else should our readers know about The Snack Trio ?
At The Snack Trio, we are known for creating a fun, welcoming, and personalized experience that goes beyond just serving food. Our specialty is bringing people together through beautifully presented snack bars featuring mini pancakes, tostilocos, and charcuterie, all customized to fit each client’s vision and event style.

What truly makes us different is the care and connection we build with every client. We take the time to get to know the people we serve, understand their vision, and bring their ideas to life in a way that feels personal, memorable, and unique to their celebration. We focus not only on the food, but also on the experience, presentation, and small details that leave a lasting impression on guests.

As a family-owned business, everything we do is built on passion, creativity, and heart. We treat every client with genuine care because we understand that every booking is more than just an event; it is someone choosing to trust us and giving our family the opportunity to continue building and growing our dream. That trust is something we never take for granted.

We are most proud of the relationships and connections we’ve created within our community and the trust our clients place in us to be part of their special moments. From intimate gatherings to large celebrations, our goal is to create an experience where people feel valued, celebrated, and connected.

The Snack Trio is more than a mobile snack bar, it’s an experience designed to bring people together and turn special moments into lasting memories.

What we want people to know about The Snack Trio is that we are more than just a mobile snack bar service. We are a family-owned business built from passion, perseverance, and the dream of creating memorable experiences for others. Every event we serve is approached with care, creativity, and attention to detail because we understand how important those moments are for our clients.

We want clients to know that when they book with The Snack Trio, they are not just hiring a vendor, they are supporting a family business that genuinely values every opportunity given to us. We pride ourselves on building real connections with our clients, creating welcoming experiences for their guests, and making every event feel personal, memorable, and special.
At the heart of our brand is the belief that great food, meaningful connections, and thoughtful service can turn any gathering into a lasting memory.

What do you like and dislike about the city?
What I love most about Redlands is how united and supportive the community is. As small business owners, we understand the hard work, risks, and dedication that go into building a dream, which creates a lot of mutual respect for one another. It’s inspiring to be part of a community that truly supports local businesses and wants to see each other succeed.
What I like least about Redlands is how much more industrial it has become. I miss some of the small town vibes.

Pricing:

• Our pricing is thoughtfully structured per guest and based on location to ensure a tailored, all-inclusive experience for every event
• We intentionally avoid itemized add-ons and hidden fees, offering a refined and transparent pricing structure from the start
• This allows our clients to enjoy a seamless, elevated experience without the stress of unexpected costs or complications
• Our focus is on delivering exceptional value through bespoke customization, premium presentation, and a truly effortless booking experience

Contact Info:

• Instagram: https://www.instagram.com/the_snack_trio
• Other: https://g.page/r/CTZfgdJncUsqEAE/review