Hidden Gems: Meet Sierra Myers of lovewitchcreations

Today we’d like to introduce you to Sierra Myers.

Hi Sierra, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?

I began practicing witchcraft at a very young age, like many people do. Starting with creating simple spells with sticks, herbs, leaves, and anything in nature I felt intuitively drawn to. My great grandmother, who was Cherokee, played a huge role in shaping my path. Before she passed, she taught me about my culture and what it meant to be a healer, and since then, she’s remained one of the ancestral guides I feel most connected to in my journey.

As I got older, I continued learning and experimenting, especially through early online resources, and even started sharing the experience with friends. I’ve always felt naturally drawn to the darker, more occult side of the craft, which led me to explore practices I probably wasn’t fully prepared for at the time. That period brought some intense experiences, including feeling spiritually overwhelmed, which ultimately forced me to deepen my understanding of protection, banishing, and spiritual boundaries.

Those challenges became some of my greatest teachers. They pushed me to develop real discipline and respect for the craft, and to build a strong foundation in protection and spiritual safety. Over time, I grew more confident in my abilities, less fearful of the unknown, and more intentional with my work. Today, I continue to expand my knowledge and practice, blending ancestral wisdom with modern techniques while helping others navigate their own spiritual paths.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road. I’ve always been the black sheep in my family, and I started my journey before spirituality, witchcraft, and psychic abilities were as openly talked about or accepted as they are now. Back then, it was difficult to find reliable information, especially while trying to keep my practice private. On top of that, being biracial and bisexual in a more conservative family environment made me even more hesitant to fully express myself. It often left me feeling like an outsider, navigating multiple parts of my identity on my own.

I also went through some intense spiritual experiences early on. At one point, after feeling genuinely haunted, I slept on my living room couch for two to three years because I was too afraid to return to my room. That period forced me to confront fear in a very real way. Over time, I learned how to protect myself spiritually, and eventually, I overcame that fear completely. Now, I don’t feel intimidated by paranormal experiences at all.

Growing up as a psychic medium came with its own challenges too. I would often feel overwhelmed picking up on other people’s emotions, thoughts, and even deep trauma without understanding how to manage it. My moods would fluctuate heavily because I hadn’t yet learned how to set energetic boundaries or protect my own space.

Looking back, those struggles shaped me. They taught me resilience, discipline, and the importance of spiritual protection and self-awareness. None of it was easy, but every challenge pushed me to grow into the practitioner I am today.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?

LoveWitchCreations is my metaphysical brand that I’ve been building for the past four years. At its core, it’s a blend of spiritual practice, artistry, and intention. I specialize in love based work particularly handcrafted love potions but my offerings go far beyond that. I create herbal and oil-based blends that double as perfumes, along with spell jars, powders, ritual tools, and jewelry designed to support a wide range of spiritual practices. I also offer personalized services, including spellwork and psychic readings, allowing clients to receive both physical tools and direct spiritual guidance.

What truly sets my brand apart is the experience. My products aren’t just made to be used, they’re made to be felt. Every item is created with intention, energy, and attention to detail so that it looks, smells, and feels magical. The love potions, in particular, are something I’ve become known for. They’re not mass produced or surface level, they’re deeply intentional, energetically charged, and designed to be both effective and aesthetically beautiful. I’ve put a lot of focus into making sure that what I offer doesn’t feel like a gimmick, but something authentic, immersive, and aligned with real spiritual practice.

Another thing that makes LoveWitchCreations unique is that it’s not just a shop, it’s a full experience. Clients can come to me not only for products, but for guidance, spellwork, and insight. It’s a space where people can explore their spirituality, feel empowered in their desires, and access tools that support both their emotional and energetic needs.

Brandwise, what I’m most proud of is how cohesive and intentional everything feels. From the formulation of my products to the visual presentation, it all reflects the same cohesive energy. Something romantic, powerful, and a little bit dark. I’ve built something that feels true to me and resonates deeply with the people it’s meant for.

At the end of the day, I want people to know that LoveWitchCreations is about more than just “witchy products.” It’s about intention, transformation, and connection. I want to help people tap into their own power while giving them tools that feel as magical as the work they’re doing.

Do you have recommendations for books, apps, blogs, etc?
I read a wide range of witchcraft and spiritual books throughout the year, and I regularly return to them as references in my daily practice. Continuous learning is a big part of how I stay grounded and grow within my craft.

I’m also really inspired by my community, especially other practitioners who openly share knowledge and insight. Creators like @anastasiamoongirl and @charmthemagi are great examples of people who contribute valuable information and perspectives, and that kind of exchange has been incredibly helpful in my journey.

But more than anything, what truly helps me do my best, both in life and in my work, is my connection to my ancestors and mother nature around me. I honor them in everything I do, and I genuinely feel their guidance in my practice. Whether I’m working with herbs, creating a product, or offering a service, I trust that they’re helping me stay aligned, focused, and protected. That connection is the foundation of my strength and the reason I’m able to move through my path with clarity and intention.

Pricing:

• Spellwork – ranging from 30$ -120$
• Love Spell – 80$
• Love Reading – 60$

Contact Info:

• Website: https://lovewitchcreations.etsy.com/
• Instagram: https://www.instagram.com/sierranmyers
• Youtube: https://youtube.com/@sierranmyers
• TikTok: https://www.tiktok.com/@sierranmyers

Image Credits
i took all of these or my bestie did with my canon power shot 600