Hidden Gems: Meet Sarah Olea of Identity Amplified

Today we’d like to introduce you to Sarah Olea.

Hi Sarah, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My career started early in music management and PR and began to take off in 2012.

I moved into sales and marketing. After receiving recognition from Facebook in a business case study, I began handling more extensive marketing campaigns, leading me to start my marketing agency, which I ran for five years. The agency focused on digital marketing, with an emphasis on Social Media.

In 2022 I launched a social media consulting agency, and it’s been a great experience. I work with various clients, from amazing legacy artists to solopreneurs. I consult & train individuals and teams on all things social media. I help to build dream marketing teams, create strategies, and more. I consult and help execute branding, social media, and influencer marketing campaigns.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
From 2017-2021, I owned a social media marketing agency. Just like any business, it has its struggles. Most of the battles I fought were mindset, boundaries, and a fear of failing.

The pandemic was a double edge sword. We had a boom in business for people who wanted to go digital, and PPP loans helped to keep employees on full-time; however, with a lack of business structure and planning, there were so many failing parts of the business. Because I feared failing and wanted to protect my identity, I held on for as long as possible.

What I didn’t know was that embracing “failure” was going to be first step toward my success.

Alright, so let’s switch gears a bit and talk business. What should we know?
Identity amplified is about making social media simplified.

I work alongside business owners, brands, influencers, and celebrities to amplify their identities. From one-on-one strategy and training to brand management, I have all the social media and brand representation needs covered.

I started in music management, sales, and PR. I drifted into marketing and landed on social media. I combine all my experiences and provide my clients with creative solutions that bring their identities to life.

Contact Info:

• Website: www.identityamplified.com
• Instagram: sdotolea
• Linkedin: https://www.linkedin.com/in/saraholea/