Exploring Life & Business with Sarah Caleb of The Caleb Co.

Today we’d like to introduce you to Sarah Caleb.

Hi Sarah, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I moved to Los Angeles almost 10 years ago as a travel nurse. I fell in love with the people and the city and decided to stay — but I found myself hitting an existential crisis over the limits of western medicine. In critical care, patients with treatable or preventable diseases often weren’t ready to make the changes needed to turn their health around. In oncology, it felt like we couldn’t deliver results to the people fighting hardest for their lives. I loved my patients and coworkers and didn’t want to leave nursing, but I felt completely stuck.

In a low moment, someone told me, “What you need is a fun job on the side. A fun job will help you do your serious job.” I had just completed a mindset coaching course a friend had generously gifted me. When I finished, the owner serendipitously reviewed my file and said, “You’re really aligned with the mission, vision, and values of this company — I should hire you.” I told her I was actually looking for work, and the rest was history.

I had always been skeptical of the coaching industry, but the way this company structured their program left me in awe. Their ability to meet people exactly where they are, identify what’s holding them back, and give them tools to get where they want to go was remarkable — and it brought me into alignment with my own values in a way that was practical and deeply fulfilling.

After a few years, the company sold and rebranded to focus on small business owners and CEOs. Because most of my clients worked in entertainment, I saw a growing need for resources built specifically for creative minds — and that pushed me into becoming what I never thought I wanted to be: an entrepreneur. The support I received from the coaches I had worked for gave me the courage I needed to take the next big risk. I started my own coaching company specializing in mental health resiliency for artists and creatives. I’ve been doing mindset coaching for a total of about seven years now. It’s a profound privilege to come alongside people and help them get real results that are true to each person’s unique identity and purpose in life.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Yes and no. I think that when anyone starts doing work that is aligned with his or her true identity, it creates an ease and an energy that is profound. It’s great to at least not be at war with myself because I love and believe in what I’m doing, but there are always challenges.

Self-doubt, I think, is always the biggest monster I have to face when I’m taking a risk or doing something new. I always say that imposter syndrome is a sign that someone is on the right track, because it means they really care about what they are doing and they’re challenging themselves. I’ve definitely had to take my own advice and do the things that scare me. I think we all have to be prepared to get up every day and decide to be our own advocate and cheerleader instead of our own personal enemy. It has gotten easier, but is nonetheless still a decision I have to keep making.

Beyond that, the biggest challenge for me has been creating accessibility for the work that I do. I’ve had the privilege of working with people ranging from the studio executive level to artists just starting out. I love working with people from all different backgrounds and experience levels, but working with people just starting out in the industry has always been close to my heart. I love helping creatives build a healthy foundation before they become well known. It helps them take greater ownership over their creative autonomy. Getting the price point down to help people access mental health resources and still make rent has been tricky. Coming up with alternatives to one-on-one coaching — such as creating online materials and weekend intensives — has been really helpful in enabling me to serve all different income levels.

Thanks – so what else should our readers know about The Caleb Co.?
My business is a mindset and mental health coaching company. We work with people in all sorts of industries, but are specifically designed to help artists and creatives build mental health resilience. The entertainment industry is particularly brutal, and I designed a coaching process to help people thrive in the midst of chaos. My work focuses on core subconscious beliefs. I have found that most of the negative and positive things we experience in life are the result of our core beliefs — if we hold a negative belief, it produces negative results, and vice versa. I help people identify unhealthy beliefs that are at the root of things like burnout, self-sabotage, and unhealthy relational patterns. I’ve also found that the human mind is built to learn, process, and heal through storytelling. My process involves helping people tell and integrate their stories. As they do, we extract and replace their unhealthy beliefs with empowering ones.

The work I do with clients is essentially rewiring their brains. We shut down toxic pathways and replace them with ones that are healthy and empowering. Because the process is built around each person’s individual story, when we arrive at an empowering belief rooted in their own history, I’ve found their brains are quick to accept it and put it into action. Positive results follow rapidly, often almost unexpectedly.

In my experience, traditional life coaching is more goal-oriented. It involves identifying goals, creating a plan, and providing support and accountability to reach them. While I do incorporate some tools from this approach, I found that my clients didn’t actually need help getting more organized — resources for that are everywhere. What they needed was help getting out of their own way. Once they felt safe enough to do that, I found they were meeting their goals as a natural byproduct of being in right relationship with themselves and the world around them.

Because I’m essentially helping people rewire their brains, I’ve found it takes about six months of work to shut down one pathway and create another. Coaching comes at a premium. I used to resent this, but I’ve come to see it as an important investment. When we’re not willing to invest in ourselves, we tend to see the effects ripple out into many areas of life. That said, time and money are not things many people in the entertainment industry have in abundance. By offering several different modalities, I’ve been able to adjust both the time commitment and the cost to meet a variety of needs. For example, through my retreats and weekend intensives, people can get six months’ worth of mindset work done in two days, at a fraction of the cost. Meeting people where they are and empowering them to use what they already have is core to what I do — and it feels great to be able to offer so many different ways to make that happen.

How do you think about happiness?
I probably have an unhealthy relationship with cheese and cheese-adjacent products. They make me profoundly happy.

I also really love the friends and community I’ve been able to create and join in LA. There’s nothing like it. People here are willing to be vulnerable, take risks, hustle, and remain open to learning and growing. It’s rare to find all those qualities together. It makes me feel safe and challenged at the same time — I’ve found that to be a magical combination in my life. There’s also something special about being surrounded by people who are truly unique and allow you to be the same. I think these are the things that create a special kind of happiness. When we’re all truly being our unique selves, competition becomes hard because competing with each other is like comparing apples to oranges — you can’t compare one-of-a-kind items to each other. It also allows us to embrace our strengths and weaknesses in a way that lets us support and celebrate each other, and gives each person room to do what only he or she can do. It creates synergy, and synergy makes me really, really happy.

Pricing:

• Private One-On-One Coaching: $700/ Month
• Online Coaching Webinar: $270 total. This program enables clients needing fast results to receive 6 months worth of coaching in 7 weeks. The course, however, is self-paced. Clients may take up to 6 months to complete the material, if needed.
• Weekend Intensives: $150 total.
• Group Coaching: $250 per month. Receiving coaching in a group with 5 other clients.
• Caleb Co-mmunity $30/month. Bimonthly group zoom call to receive mental health tools, connect with others, and receive coaching feedback from a Caleb Co coach.

Contact Info:

• Website: https://www.thecalebco.com

Image Credits
Audrey De Leon