Daily Inspiration: Meet Paul Vu

Today we’d like to introduce you to Paul Vu.

Hi Paul, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Hi! First of all, thanks for having me. It’s really nice to be in a space with so many inspiring people. I founded a media agency during the pandemic that serves designers and the luxury fashion world. I trained as an architect and was really passionate about it but found that I was of better service documenting people’s stories and connecting them with the right audiences. With a lot of hard work, amazing mentors, and collaborators, my reputation grew to where I had far more requests than I could handle by myself. So I founded Here And Now Agency. Having a name that’s also a mantra really communicates our values. We’ll always do the best we can with what we’re given at that time.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
We’ve definitely had some struggles. I’m constantly reminded why more people don’t take the leap and run their own businesses. I joke that I aged at least three years in 2022. But you know what? I wouldn’t trade it. I’m a small-town kid from Alaska, so I can’t believe I take photos and direct a team of creatives for a living and that we serve household names like Prada, Fendi, and Dior, as well as architects who create both aspirational and crucial spaces for modern society. It’s thrilling that every project is different but it also creates a lot of variables we have to overcome to produce the consistent and elevated content our clients expect.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My team produces a very niche kind of photography. Architecture is our subject, and it’s a lot more technical than what most people think. While it’s very specific work, I’ve been on over 100 domestic flights since lockdown. When you look up say, an apple store on your phone, the image you’ll find is taken by me or someone like me. Probably right before sunrise so that the glass can be crystal clear. I work quick, am really good at solving site-specific problems, and usually play music and chat with the client to keep it fun.

Is there anyone you’d like to thank or give credit to?
Everyone we work with and everyone single person at my studio. Our clients have a global audience and place a tremendous amount of trust in us. My talented team loves what they do and will go the extra mile. Therefore, it’s my responsibility to maintain a space where they can be heard and taken care of so that we can all keep doing this together. Thank you all!

Contact Info:

• Website: www.hereandnowagency.com
• Instagram: hereandnowagency

Image Credits
Here And Now Agency