Conversations with Zion Luna

Today we’d like to introduce you to Zion Luna.

Hi Zion, thanks for joining us today. We’d love for you to start by introducing yourself.
My parents are Cuban musicians who moved to Barcelona, so I was introduced to music from a very young age. I grew up listening to them sing and play, following them to their shows, and developing my musicality through their art. Music was always a form of communication in my family.

Later, we moved back to Cuba. When I was 8 years old, one of my teachers heard me singing in class and referred me to a music professor. From that moment on, I started performing at school as a duo with my younger sister. Things quickly escalated, and we began singing in the biggest theatre of our hometown and participating in national competitions such as Cantándole al Sol, where we won first place.

We later moved to Canada, where we participated in La Voix Junior in 2016 and finished as finalists. This gave us the opportunity to perform at Bell Centre, the biggest arena in Quebec. In 2017, we also participated in The Voice Kids.

Later on, I joined a band called “Cool Kids,” where we recorded music for the soundtrack of Snowtime! 2, released an album, and performed around Quebec as a group. The band disbanded in 2020 due to the pandemic, but I wasn’t ready to give up on music.

That period pushed me to start learning music production and songwriting on my own. Although I had already written a few songs, I was too much in my head to release them at the time. I decided to take a step back and focus on school, enrolling at McGill University in Occupational Therapy. However, I quickly realized that I needed creativity in my life.

I later joined my sister in Korea after she was selected to become part of VCHA (now Girlset), one of the biggest emerging global girl groups. Seeing her journey inspired me deeply, but it also pushed me to find my own identity as a solo artist.

That’s when I fully committed to my own music again. I began producing and writing extensively, eventually releasing my first single, Sirens, entirely produced, written, and performed by me. I also directed and created my own music video with no prior experience — simply out of passion and determination.

In 2024, I was selected to become an international performer for Universal Beijing Resort, where I lived from 2025 to 2026. During that time, I released my second single, NO LOVE. Many of the international performers I met joined the project, allowing us to create a rich and diverse music video with choreography, strong visuals, and a clear artistic vision.

Now that I’m back in Canada, I’m more involved in my music career than ever before. I’m eager to share my art with the world and collaborate with talented local artists while continuing to grow as a singer, songwriter, producer, and performer.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely has not been a smooth road. After moving to Canada, I faced a lot of pushback from my stepfather regarding music. He didn’t believe that art was something serious or professional enough to pursue. So I really had to believe in my talent and passion regardless of what others said.

Many times I thought that I wasn’t good enough, that my songs weren’t perfect enough, that my voice wasn’t as good as others’. But I always knew that if I succumbed to my ego and fear, I would never get anywhere. That’s when I chose to take a break from school and dedicate myself to writing as many songs as I could.

I had always sung with other people, whether it was in a musical group or as a duo with my sister. So when I no longer had those things, I really had to dive into myself and redefine who I was as an artist, which was really hard because I didn’t think I could do it on my own.

The process behind music can be very unaffordable — the production, the promotion — and when you are an independent artist, you have to finance everything yourself.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a singer, songwriter, and producer specializing in alternative R&B and reggaeton. I’m known for creating exotic, lush, and intimate sounds through complex harmonies, the fusion of different cultural influences, and songs that blend multiple languages to accentuate authenticity.

I’m also known for my vocal agility and musicality. When you hear one of my songs, you can immediately tell it’s mine because my complexity and emotion are deeply printed into my sound.

What I’m most proud of is not letting my doubts stop me from doing what I love. I truly feel incomplete when I’m not creating art, and throughout everything, I’ve stayed true to myself and my vision.

My perseverance is what sets me apart. I don’t know how to give up. I’m fully devoted to creating music that builds a community of people who deeply relate to and enjoy my art.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
To some extent, yes.

I’ve been blessed with the opportunity to move to a country with so much more accessibility and freedom. In Cuba, I didn’t have the resources to fully pursue my passion. Here, I have access to opportunities and tools that allow me to truly develop my artistry. It’s not easy, but it’s possible.

I also have the freedom to express my queerness in my songs and fully be myself without the fear of being oppressed.

At the same time, I’ve had to overcome countless rejections, find opportunities on my own, and constantly work on my skills to get where I am today. It wasn’t luck that built me — it was perseverance, passion, and hard work.

Contact Info:

• Website: https://www.zionluna.com/
• Instagram: https://www.instagram.com/zion.luna/
• Facebook: https://www.facebook.com/zionluna.artist/
• Youtube: https://m.youtube.com/@zion_luna?ra=m
• Soundcloud: https://on.soundcloud.com/GHs6e8fhOZmAILoghy
• Other: https://open.spotify.com/artist/15b0Cved3OF8UJ9mipUYO0

Image Credits
Stella Chen