Today we’d like to introduce you to Yosef Mirakov Cohen
Hi Yosef, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Born in Israel, I discovered early on that life’s challenges often shape our greatest strengths. At just 10 years old, I began playing the clarinet, immersing myself in the world of music. But as I grew, my passion shifted to the visual arts—drawing, painting, graphic design, and studying art history in high school.
Life took an unexpected turn at age 11 when a serious car accident left me confined to home for six months, I turned to National Geographic and Discovery Channel documentaries. These hours spent watching the wonders of the natural world sparked a profound appreciation for nature and animals, eventually leading me to adopt a vegan lifestyle, rooted in respect for all living beings.
In 2018, at just 19, I made the life-changing decision to move to Richmond, Virginia, to pursue higher education at Virginia Commonwealth University. Leaving my close-knit family of six brothers and loving parents behind, I stepped into an entirely new world as an international student. The challenges of adapting to a new culture, building a life independently, and excelling academically pushed me to grow in ways I never imagined.
In 2022, I graduated Summa Cum Laude with a BS in Marketing Analytics and Entrepreneurship—a milestone that marked not just academic success but the realization of years of perseverance, hard work, and self-belief.
Today, my story is one of resilience, creativity, and purpose. My love for nature and animals continues to inspire my life choices, from camping adventures to spreading positivity. My journey is a testament to the belief that with determination, an open heart, and a commitment to growth, we can overcome any obstacle and create a meaningful life.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road has been far from smooth, and I often liken life to a rollercoaster—full of steep climbs, unexpected loops, and heart-racing drops. At times, the journey felt uncertain, with detours that seemed to lead nowhere, but it was those very drops that taught me the most. They became the turning points, the moments that forced me to push through adversity and ultimately rise higher than I ever thought possible. Each challenge taught me the value of resilience and adaptability, and now I know this: the key to overcoming any struggle is to truly enjoy the ride—even when it means letting go, trusting the process, and going hands-free. Because it’s not just about where you end up; it’s about embracing the ups and downs along the way.
Thanks – so what else should our readers know about C’est Lä Vé?
C’est Lä Vé is a brand founded on my deep passion for ethical living, sustainability, and healthy, compassionate choices. Specializing in plant-based charcuterie and snacks, we create flavorful, vegan options that are not only nutritious but also environmentally friendly. Each product is crafted with care, using high-quality ingredients and eco-conscious practices to ensure our impact on the planet is positive.
What sets us apart is our commitment to making vegan food accessible and enjoyable for everyone, no matter their lifestyle. We believe in offering not just a product, but a movement—one that promotes health, compassion, and sustainability. Our mission extends beyond great food: it’s about making conscious choices part of daily life.
I’m most proud of how C’est Lä Vé continues to grow and inspire, offering a tangible solution to healthier snacking while staying true to our values. Our goal is to reach more people, bring our products to national grocery chains and airlines, and create a lasting impact on both our customers and the planet.
In addition to our pre-packaged snacks, we’re excited to announce our new catering options, which feature beautiful plant-based charcuterie grazing tables and fresh charcuterie cups and boxes—perfect for any event. These offerings highlight the versatility of plant-based cuisine, making them ideal for gatherings of all kinds. From customized catering for private events to corporate gatherings, we provide a unique, delicious experience that aligns with our values of compassion and environmental responsibility.
Our pre-packaged snacks also come in a variety of flavors, offering a gourmet experience that’s as convenient as it is satisfying. With options like our savory plant-based cheeses, delis, seeds, sweet and dried fruits, these snacks are crafted for both flavor and nutrition. Whether you’re on-the-go or hosting a party, our snacks provide the perfect balance of taste and sustainability.
What I want our readers to know is that C’est Lä Vé is more than just snacks—it’s about building a community that embraces a healthier, more compassionate lifestyle. Each snack is a small step toward a better world, and we’re thrilled to share this journey with you.
If you had to, what characteristic of yours would you give the most credit to?
The most important qualities that have contributed to my success are positivity, grit, and friendship. Positivity has been my fuel during challenging times—it’s the mindset that helps me see the silver lining even when things seem tough. Grit has been my engine, giving me the strength to push through when the going gets rough and the road ahead feels uncertain. But perhaps the most important of all is friendship. Having a close-knit circle of people who genuinely care, support, and challenge me has been invaluable. They remind me that no matter how tough the journey gets, I’m never truly alone.
Contact Info:
- Website: https://cestlave.com/
- Instagram: https://www.instagram.com/snackcestlave/
- Facebook: https://www.facebook.com/SnackCestLaVe
- Youtube: https://youtu.be/pDp94d87NFg
- Other: Wholesale – https://faire.com/direct/cestlave
