Community Highlights: Meet Jelitsa Legarreta of Uviña Skin

Today we’d like to introduce you to Jelitsa Legarreta.

Hi Jelitsa, we’d love for you to start by introducing yourself.
Uviña (“you-vee-nuh”) Skin is a Latina, mother, & nurse-founded wellness brand inspired by culture, confidence, and self-love. Our simple skincare makes it REALLY easy for busy people to have great skin!

Uviña Skin began to unfold when my young daughter Scarlett began sharing in my nightly skincare routine. She would pull back her beautiful curls and apply oils and creams, just like her mama. As I began to research the ingredients in my products, I grew frustrated and disappointed. I found that many were harsh and unnecessary. My initial thought was “This isn’t safe for Scarlett”. But then it hit me. “If this isn’t safe for Scarlett, when did it become safe for me?” After that, there was no turning back.

My inspiration for Uviña Skin was truly multi-generational and the brand is built from the stories and personalities of my mother, grandmother, and great-aunts. I’ve decided to pay homage to them and celebrate the way they moved around the world: confidently, lovingly, and intentionally.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Yes…and no! Being a solopreneur definitely has its challenges and finding the time to juggle it all feels almost impossible at times. This is where my intense type-A personality kicks into high gear to move things forward!

We’ve been impressed with Uviña Skin, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
The goal of Uviña Skin was to simplify the elaborate, time-consuming, and often expensive skincare routine. That’s because once I became a mom, a long skincare routine immediately turned into a pipe dream!

When I couldn’t find what I was looking for, I decided to create it. So one day, I hired a chemist and set out to develop a skincare brand focused on wellness, naturally-derived ingredients, and confidence.

Allowing you to get better results in less steps, we aim to celebrate spending time with those you love and on things that truly matter.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
I highly recommend attending in-person meetings, markets, conferences, etc. Doing this has allowed me to meet like-minded people and potential collaborations.

Contact Info:

• Website: www.uvinaskin.com
• Instagram: www.instagram.com/uvinaskin
• Facebook: www.facebook.com/uvinaskin