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Check Out Arrica Rose’s Story

Today we’d like to introduce you to Arrica Rose

Hi Arrica, please kick things off for us with an introduction to yourself and your story.
I’d say I am first and foremost a musician and my story began there. My father was a working actor, singer, and acting coach and my mother a teacher, administrator, and writer. They both valued the arts and education so I studied music from a very young age. I then went to USC where I studied film, audio, and composing. As an independent musician I also learned a variety of different skills – everything from graphic design to producing. I decided to utilize all these skills I learned throughout my life to form my own business, a creative agency called Roses Are Blu. I coach artists, I help them with co-writing and producing albums, as well as with video production, graphic design and branding. Essentially all the things I needed help with along the way that over time I learned to do myself. I also do creative work for non-music related clients and I maintain two music projects – Arrica Rose & the …’s and Winter Animals.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t always been a smooth road but I was pretty hellbent on making a living creatively so I kept at it. I have always had a pretty good work ethic, but as an artist hard work doesn’t always equate to monetary results. I had a few years where I just made my income as an independent musician – from music sales, film and TV placements, and touring. As streaming became the norm and sales of music dwindled I found it too difficult to support myself on music alone. I waited tables, I did office work, I worked in production at Pixar, but none of these avenues felt right for me. I decided that if music alone couldn’t pay my bills I wanted to try and make a go of using all the skills I learned along the way to make ends meet so that each day for me would still involve creative pursuits. Sure it might not be just my music I’d be working on but I would be doing what I love to do in the form of helping others realize their creative visions. It took time and persistence and some years of barely getting by to build up my business, but I didn’t give up and I finally arrived at a place where I’m comfortably making a creative living.

Appreciate you sharing that. What else should we know about what you do?
I am a working artist and a small creative business owner. I work with clients on a variety of different creative fronts. I aim to provide a unique perspective because I am an active artist. I still play shows, make albums, license music, and design merch. I’m actively using the skills I’ve learned along the way – music production, video production, graphic design, songwriting, healthy vocal technique – in my own career and to help others with their creative pursuits as well. I also keep up with the trials and tribulations of creative industries and social media, and therefore can help clients navigate those waters as well.

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
I think people are often surprised to hear I am equally as trained in film production as I am in music production. I spent my time at USC studying film yet also focused on sound and composing within the film program. Another few surprising fun facts are that my great uncle Lou Monte was one of the first artists Frank Sinatra signed to Reprise Records and that dad had a small role in the Godfather – he did his own stunt work tumbling down the court house steps in the montage sequence.

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Image Credits
Extra Letters, Piper Ferguson, Jim Mitchell, Steve Boyd

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