Today, we’d like to introduce you to Kathy Samaan Noumi. Kathy was introduced to us by the brilliant and talented Madison Terry.
Kathy, thank you so much for joining us today. We’d love for you to bring our readers up to speed – can you introduce yourself and share your story?
Hey, I’m Kathy Samaan Noumi the Founder and Principal Designer of Samaan Design Group, a leading Interior Design Firm based in New Jersey and serving clients across the United States. I’m best known for my design philosophy centered around monochromatic, elegant, and enduring styles.
As a first-generation American of Syrian and Greek descent. My diverse cultural background has influenced my design aesthetic, infusing it with a global perspective that is both sophisticated and unique. In addition to my professional accomplishments, my heritage has instilled a strong work ethic and a deep appreciation for opportunities. I’m also very committed to giving back to my community and helping others achieve their dreams, both professionally and personally.
With nearly two decades of experience in design, real estate development, and construction, I launched my namesake brand, Samaan Design Group, to leverage my industry experience and expand the impact I wanted in luxury residential and commercial design. From flipping my own homes for a decade to repurposing a 100 year old church into a residential home and even creating a 4000 sq ft industrial office with zen spaces, I create with intention and with a goal of impacting people’s daily lives for the better. Everyone wants to walk into a space and feel something, so why not have them feel inspired. Today, my experience in both design and construction has earned me the reputation of a trusted advisor in these industries.
Overall, my personal and professional background has contributed to my success as a leader in
the design industry. By putting creativity, innovation, and dedication to my craft first, I hope to continue to inspire my clients
and colleagues alike. At the same time, my commitment to my heritage and community sets me apart as an individual.
Please tell us more about your brand, Samaan Design Group
Samaan Design Group is an industry-leading, globally influenced design firm renowned for luxurious atmospheres and the seamless cohesion between interior design and construction. What started with my passion for buying, renovating, and selling multiple homes throughout the United States, later became an established design firm with a vision to alleviate clients of the stressful, often all-consuming aspects of a major design project, by providing an elevated and seamless experience across all stages of the process from concept to completion. Today, the design firm is best known for its timeless, yet sophisticated spaces that captivate from the moment you step into the space. With incredible attention to detail, Samaan Design Group creates serene spaces with intentionality and function that’s felt daily. The Samaan Design Group team consists of designers & industry leaders with culturally diverse backgrounds bringing a unique creative perspective to every project. The Firm’s guiding design philosophy is that subtlety and elegance can still pack personality. We’re most proud of our ability to be fluid and malleable when it comes to innovation and growth. There is nothing on earth that isn’t ever changing and evolving including our company, our designs, and our ambition to serve clients to provide exceptional service.
So, as we mentioned to our audience earlier, you were introduced to us by Madison Terry and By Madison & Co. and we really admire them and what they’ve built. For folks who might not be as familiar, can you tell them a bit about your experience with By Madison & Co..
We began our journey with BMC by embarking on a single photoshoot back when Samaan Design Group had only a random logo done by a freelancer and nothing else. The impact of their exceptional design expertise and their ability to understand and amplify our brand’s essence was evident from the start. This initial collaboration set the stage for a remarkable transformation of our entire branding. It was like paint on a canvas. The color scheme, the main logo with sub stamps and over all brand lookbook.
As we continued to work closely with BMC, our relationship grew organically. Madison and her team demonstrated an unwavering commitment to excellence, delivering outstanding results that aligned perfectly with our vision and values. Their attention to detail and ability to capture the essence of our brand in their designs set them apart. I have never and probably will never work with anyone as good as she is at what she does. It shows in every aspect of Samaan Design Group’s evolution. Website, logos, even our social media.
Even when faced with a waitlist, we knew that waiting for Madison’s expertise was well worth it. Their track record of consistently exceeding expectations, along with their exceptional design talent, made us confident that the end result would be extraordinary. We recognized the unique ability of By Madison & Co. to elevate brands and create impactful experiences, and that’s why we were willing to wait for their services.
What drew us to Madison was her exceptional reputation in the industry. BMC’s portfolio showcased a remarkable blend of creativity, innovation, and a deep understanding of their clients’ needs. We were captivated by her and her team’s ability to bring brands to life and create designs that were both visually stunning and aligned with strategic objectives.
Additionally, their commitment to collaboration and their passion for elevating brands resonated deeply with us. Their approach went beyond aesthetics; they genuinely cared about understanding our brand’s story, values, and aspirations. Their dedication to excellence and their ability to consistently deliver outstanding results made them the perfect partner for us.
In conclusion, our relationship with BMC has grown from a single photoshoot to a complete overhaul of our branding. Their seamless collaboration, exceptional design expertise, and consistent ability to exceed expectations have been instrumental in taking our brand to new heights. We were drawn to Madison and BMC’s outstanding reputation, their passion for brand elevation, and their commitment to excellence, making our decision to work with them an easy and rewarding one
Website: www.samaandesigngroup.com
Instagram: www.instagram.com/samaandesigngroup
Linkedin: www.linkedin.com/samaan_design
Facebook: www.facebbook.com/samaandesigngroup

Image Credits
Michael Alfonso (photographer)
