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Life & Work with Liana Sims

Today we’d like to introduce you to Liana Sims.

Hi Liana, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
When I was a kid, there were times when I wanted things my parents either could not afford or just weren’t going to pay for. I did not despise them for this at all. I simply decided I needed to find a way to have access to what I desired. So, I started off selling candy out of my backpack in high school. Technically, it was against school rules…but that’s not the point here. My dad would take me to CVS. They were constantly having sales where I could buy 4 candy bars for $1 and I would sale each bar for $1. Then we would go to Smart&Final and buy the huge container of the red sour candy and I would place 10 of them in a zip lock bag and sale them for $1 per bag. I was racking up! This inspired something in me. I have been a hustler/entrepreneur since I was a kid. In college, I launched my own tutoring business. I tutored kids at church and for families that were near campus.

Along life’s path, I learned to take my skills, talents, ideas and pair them with a need or desire and monetize them. This is where I began and I have not stopped since. The name of my company is “Monday Never Comes, LLC” which is also the title of my book. Why “Monday Never Comes”? Because it reminds me to not delay my goals, to not sit back and wait for this proverbial “ideal moment” with “ideal conditions” because it is never coming. In the world of fitness and weight loss people often say, “I am going to start my diet on Monday.” We tend to delay our dreams and romanticize the future as if it offers us a unique ability to perform better than we could today. I want to debunk that myth and challenge people to start where they are and GO!

It is also a reminder to myself to not back down from what seems too big but instead, take on the challenge, incorporate a strategy and a team and go for that next crazy business idea I may have. It helps me to live with a limitless mindset.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It absolutely has not been a smooth road. It rarely ever is when you’re going after something big, meaningful and outside of the ordinary. Because my business is so tied to who I am as a person, I can tend to focus on the artistry of it all and not necessarily understand how to grow the business aspect of it which often leaves me feeling exhausted and yet not seeing the financial payoff of it all. I realized that I was scared to charge higher prices feeling people would not pay for it. But truthfully someone is paying for it–I am. I made a decision that I can no longer afford to give my best efforts and still feel broke on the other side of it all. One of my life mottos now is, “I am too gifted to be broke.” But even though this is my mentality, I still have to have a strategy, a plan to get me from declaration to implementation. Last year I started investing in myself through programs, coaching, etc. I had to shift my mindset around money. If I grow, the business will skyrocket. It will not be wasted money. There is knowledge and expertise out there that I don’t have and if I employ the skills and talents of others, we all win! I have yet to arrive but I am making my way. 2023 is my year of acceleration. Do the work and the results will yield!

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I often say, “I am in the business of Liana.” I literally took areas of skill, giftedness, expertise and passion and began to turn them into my own business.

I am not monolithic. I have learned that I like doing multiple things and some of those things have turned into an avenue of income. The areas of business in which I currently operate are: preaching, speaking, writing (author), transformational coaching, consulting, project management and I have a merch line/brand. In one way or another, when you experience aspects of my business, you are truly experiencing Liana. I am excited to see how the journey will unfold, as I clarify what I desire to spend the most of my energy towards.

To date, I am probably most proud of my book, “Monday Never Comes.”

“Monday Never Comes” is more than just a story about weight loss – it’s a tale of overcoming seemingly impossible obstacles and achieving victory. Whether you’re struggling with obesity or another issue, this book will inspire you to take control of your life and conquer your own battles. I share my personal journey and the principles I learned along the way, showing that true success comes from conquering the battles in our minds. Whether you’re facing challenges in school, work, or personal relationships, this book will empower you to take action and make meaningful changes. Don’t wait for Monday – start your journey to victory today! —

What does success mean to you?
Kirk Franklin and Maverick City Music have a song together. It’s a short song but a powerful one. The line goes, “Bless me, bless me, Bless me God indeed so that everyone around me can have everything they need.” Simply put, I define success as reaching my goals, feeling good about them and my community, my tribe, others around me being able to benefit as well. The whole team wins!! I constantly say, “I want to die empty.” For me, this means I want everything that God has poured into me to be emptied out of me so that others are enriched and transformed as a result of how I showed up in the world!

More specifically, I participated in a 3-day virtual challenge with Dr. Dharius Daniels entitled, “Dominate Your Year” and in this challenge, he made a comment that stuck with me and will forever live inside of me. He said, “The goal must be big enough that it demands the higher version of yourself to emerge.” Simply put, there is a version of Liana I have not met yet and the only way I will meet her is if the goals I set for her require the higher version of me to show up and slay those goals. That’s scary but it’s true. We can’t will ourselves to greatness, greatness has to be demanded of us in order to ascertain the intended goal. So I made a list.

Specifically, for this year success for me looks like achieving my B.A.G. (Big Audacious Goal.) I set very specific goals for 2023 some personal and some business:
– Lose 50 pounds by the first day of Summer (6/21).
– By the end of this year 10,000 copies of my book Monday Never Comes would have been sold.
– Land 2 lucrative consulting contracts
– Complete writing my second book by my birthday, September 1st
– Save $20k towards my goal of home ownership
– Develop 2 additional streams of income
– This year I will begin dating the man who will one day be my husband

At the end of 2023, I will look back and be able to decide how successful this year was or wasn’t because these are goals that I can actually track.

But to be clear, the totality of success to me is not simply on achieving goals. It’s also about how aligned I am in my relationship with God, how I feel in my own body: mentally, physically and spiritually. How successful and healthy my relationships are. All of these are matters of success for me as well.

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