Daily Inspiration: Meet Brittany Sherman

Today we’d like to introduce you to Brittany Sherman.

Brittany, we appreciate you taking the time to share your story with us today. Where does your story begin?
Working with flowers started early on in my teen years and I really never took interest in any other type of work after that. Starting in shops and spending years in large-scale wedding production afterward and then finally feeling ready to start a business.

I always aligned with the Joan Jett’s of the world thus Crimson Floral Co. Since that day, Crimson has evolved and become a brand I am very proud of today with many stunning events under its belt and still singing a song of lux meets rebel meets timeless romance.

I look forward to the growth and momentum Crimson has gratefully experienced and continuing to elevate our aesthetics, offerings, and designs.

It is a privilege and an absolutely fulfilling joy to create our custom floral designs from the unique qualities of each couple shares with us. Bringing dream days to life is a very cool job.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Certainly, not a smooth one for us as most entrepreneurs will share. There are always going to be privileges and disadvantages for each individual or business.

I am probably a bit impulsive and really started Crimson from a huge gut feeling of it being time regardless of a huge plan.

What I originally lack and obsess over today is THE plan. I made up for it early on flying by the seat of my 14 years of design previous to launching as well as the stubbornness to simply not give up. Doing what it takes is something to keep at the focus.

I would suggest any creative entrepreneur lead with logic and allow the heart and gut to come out when it’s time to create. I wish someone told me that years ago!

Now I crave strategy and clarity after a few years of streamlining although I am not sure you are ever done adjusting how your business presents or provides. It’s kinda a forever thing/challenge/puzzle.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Crimson Floral Co. exists to provide unique couples with designs that speak to them and enhance their venue on their wedding day. The luxury of flowers with a sense of artful and modern design spirit is really what I set out to do every day.

We specialize in floral artistry for weddings and working with each couple or planner on an intimate level to bring what is unique to the couple to life in each design. We believe floral design transforms the guest experience and enhances every part of the wedding day.

We have achieved a lot of things I am proud of in the last three years even an international wedding!! What makes Crimson Floral Co. unique would be the fearlessness to take on design challenges and bring creativity to each one that remains timeless and something not overly trendy. Creating from a holistic place with the couple or planner on a real level to create a personal experience.

What matters most to you? Why?
– Design Integrity
– Creativity
– Connection
– Authenticity
– Inspiration
– Education
– Courage
– Serenity

Design is focal in my life and it is best achieved with a collective and real honesty between team, client, and inspiration source.

The values I have learned on this path weave themselves into my personal life and it continues to teach me values I absorb and apply best through this journey.

This year’s lessons are strategy and consistency. A huge focus of what matters is that I continue to learn.

Contact Info:

• Email: Brittany@crimsonfloralco.com
• Website: https://crimsonfloralco.com/
• Instagram: https://www.instagram.com/crimson_floralco/
• Facebook: https://www.facebook.com/crimsonfloralco

Image Credits:
https://www.gingerseyes.com/ https://www.amyvanvlear.com/ https://annalinduska.com/ https://www.dakaiphotography.com/pricing