Today we’d like to introduce you to LULU.
Luciana Maria, known professionally as LULU, is a young Pop and R&B American singer, songwriter, record producer, and performer currently based in Los Angeles, California. Born into an Italian American family in Bend, Oregon, she was raised in a lively Italian culture. Her family has owned several restaurants and businesses where LULU was the little ‘singing bambina’. A few years later, LULU and her family moved to Portland, Oregon. Recognizing her talent and her musical interest, her father enrolled her in piano and opera lessons when she was just seven-years-old.
LULU fell in love with acting and performing. She loved being on stage so much that she jumped at any opportunity to perform at school musicals, talent shows and singing the national anthem at events. At 13 years of age, her talent was recognized and was recruited by NWCT. That same year during the holidays, her parents gave her a gift to work in her first recording studio. This experience led to LULU having a clear realization that she wanted to become a recording artist. The summer before her freshman year of high school, LULU started to create and produce her own beats and music at home. Creating music that was along the lines of Pop, Hip Hop, R&B, and Dance. LULU taught herself Protools, in addition to Garage Band, Logic, and Ableton. She has also learned essential studio producing, mixing, and mastering skills. LULU was able to see the advantage of learning these skills and the power of creating all of her own music as the producer, singer, and songwriter. LULU booked her very first commercial performance at 16-years-old, at one of the most famous and original drag and gay bars in downtown Portland, OR. She has since performed at multiple LGBTQ+ and PRIDE festivals as a main headliner.
In 2018 she independently-launched the “HELLO LULU” tour. The Los Angeles tour was held in multiple outdoor venues where Luciana perform for over 12,000 people in four days. She has performed a great deal of live performances in Oregon, California, Washington, and New York City. Fast forward to current day, LULU has released over 20 original singles, music videos and has independently toured. She has worked with artist development groups such as Septien Entertainment Group and OC Hit Factory, which are homes to other superstars like Zhavia Ward, Selena Gomez, Demi Lovato, Kacey Musgraves. She has worked side by side with many award-winning producers and engineers such as Rob Kleiner, Blake Harden, James Kang, Thomas Barsøe, and Brent Kolatalo just to name a few. LULU’s music ranges from Pop to R&B to Dance. All three genres can be heard in her recent singles: The Girl, Space & Time, and Take Care.
We all face challenges, but looking back would you describe it as a relatively smooth road?
My biggest struggle has been that I have had no one to rely on besides myself throughout my whole career. With those struggles, it created a drive in me that forced me to grow into a well-rounded artist, producer, songwriter, and businesswoman in the industry. I have been tested so many times throughout my career with people failing on me to mix a project, showing up to studio sessions for collabs, or showing up to perform, and even helping me promote my music that it became normal for me that people would say no or let me down. Even though I should have easily just thrown the towel in it has instead made me strong and made me swing harder in this industry. Every time someone has let me down its becomes a lesson that then turned into a jewel in my crown. Thanks to people letting me down, I have been able to not only become a powerful force of an artist but someone who knows what it takes for one to succeed in this industry.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a recording artist, producer, and songwriter. My main genre is pop and rnb and I’m most know for my diversity as an artist. I’m most proud of all of my work since I am the one to make it and create it from top to bottom. Thats what sets me apart from others.
Contact Info:
- Website: https://www.lulubeatz.com
- Instagram: https://www.instagram.com/iamthereal.lulu/
- Other: https://open.spotify.com/artist/0uC9OvaI0s7FXoxfR4t9Sz?si=B_xJLF7YTM67KYd6XTs8WQ
Image Credits
Photographs taken by: @stefaniemphoto
