
Today we’d like to introduce you to Matt Coulter.
Thanks for sharing your story with us Matt. So, let’s start at the beginning and we can move on from there.
I’m the President & Co-Founder BeYOUtiful Foundation. Nikki Lee Santos, Riawna Capri and myself have been friends for ages, always supporting one another in all of our endeavors. If you’re reading this, I’m here to tell you if you get a chance to meet them, they’ll exceed your expectation. Honored to consider them family and humbled by the luxury to create something collectively.
BeYOUtiful Foundation, or at least the idea, started a few years ago on a vacation we all took to Maui. The discussions on what we could do, how we could do it flowed through the entire trip. Well, like most of you, when you get back from vacation sometimes life gets in the way. Fast forward three years to Riawna and Nikki waking up to an email from me written in the middle of the night. Finally realizing it was in front of us the entire time, I knew exactly what we could do. It was an outline, a rough draft but the vote was YES! How do we do this and when do we start?! Fueled by creativity, compassion and desire to do for others the three of us have established the BeYOUtiful Foundation.
Riawna and Nikki are the creators of Nine Zero One Salon and all their affiliated brands. Successful and driven is the understatement of the century but their hearts for others is what truly sets them apart. The self-awareness and willingness to give back, in an official way, will be another shining example of what hard work can provide. With a background in philanthropic social outreach and business development over the last ten years, I feel like the luckiest human to have landed here. The opportunity to lead this foundation with two women that I admire so much is a dream.
With that said, BeYOUtiful Foundation isn’t about us, it’s about something bigger, it’s about unity. It’s about taking action, doing more and loving people when they need it the most. Excited to have each one of you part of the family, there’s no way to do this alone, please help us prove that we’re #bettertogether.
Has it been a smooth road?
There have always been struggles. Any founder that has built something from nothing understands that 100%. With COVID, we’re facing our most difficult challenges yet, but we continue to fight for those that need our love and support. Cancer doesn’t stop and neither do we. Committed to proving we’re #bettertogether.
So, as you know, we’re impressed with BeYOUtiful Foundation – tell our readers more, for example what you’re most proud of and what sets you apart from others.
The BeYOUtiful Foundation is a 501(c)3 non-profit organization committed to taking ACTION! Awareness has been created, it’s time to make a real difference. Designed to provide hope, love and a path to feeling beYOUtiful.
Connecting salons & stylists to local survivors, providing online education (covering cutting, styling, utilizing wigs & dealing with chemo hair), we’re here from diagnosis to remission and beyond. From little girls to bright young ladies, supermoms & businesswomen, the BeYOUtiful Foundation is for all of us.
Most importantly, we’re a community built to love when it matters the most. Behind you for support, beside you when you shouldn’t do it alone and in front of you when you need protection. A place to laugh, a place to cry and most importantly a place to prove we’re…
#bettertogether
Let’s touch on your thoughts about our city – what do you like the most and least?
It’s simple, the most outlandish, far fetched ideas are all within grasp in the city of angels.
Contact Info:
- Address: 901 Westbourne Drive, West Hollywood, CA 90069
- Website: www.beyoutifulfoundation.com
- Email: matt@beyoutifulfoundation.com
- Instagram: @beyoutiful_foundation

Image Credit:
Matt Coulter
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