April 10, 2017

Meet Nir Tal of Nir Wheels in West Los Angeles

Address: 10929 Santa Monica Blvd.
Website: https://www.nirwheels.com
Phone: 3104000363
Email: <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="543a3d2614363d3f31793d3924263b22317a373b39">[email&#160;protected]
Instagram: https://www.instagram.com/nirwheels
Facebook: https://www.facebook.com/nirwheels/?ref=aymt_homepage_panel
Yelp: https://www.yelp.com/biz/nir-wheels-los-angeles

Local Stories

Today we’d like to introduce you to Nir Tal.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Coming up as Elite mountain bike racer in Israel back in the 90s, I learned to take apart and service bikes as a necessity. In 2008, while wrenching in one of Chicago’s top shops, I began experimenting with various spoke and rims combinations for Downhill and road racing. My skills earned me several industry awards, and I served as the head mechanic to several organized rides across America. While machine built wheels were taking over the market, die hard racers and enthusiasts sought out Custom Wheels to get an edge on and off the roads. The wheels built during this period laid the foundation for the processes and designs of the current line of products.

In 2004, I moved to Los Angeles and began a mobile mechanic business. With the limits to the products I could get, I built and offered wheels to my elite clientele. As more wheels started showing up at group rides, crits, 24hr races, and fondo rides, it was apparent that wheels were the main business and no longer just an experiment. I secured partnerships with some of the most prolific manufacturers in the bike industry to source my personally specified components and Nir Wheels became a full-time operation.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Always a challenge to stay in the cutting edge, in such a competitive environment, and outperform industry’s leading brands.

We’d love to hear more about your business.
Small operation by cyclists to cyclists. While Nir Wheels in use by some of the fastest cyclists across the globe, we hope to have our wheels more available internationally.

Pricing: