Rising Stars: Meet Cara Rosenberg of Los Angeles

Today we’d like to introduce you to Cara Rosenberg.

Hi Cara, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My story starts right after high school in 2016. I took a job at a waxing salon in Santa Monica while attending Santa Monica College, but my real focus was transferring to a UC as fast as possible. I switched majors a couple of times before committing to English. I’ve always had a deep respect for literature and film. My father, Benjamin Rosenberg, worked in the film industry early on, thanks to his father, Stuart Rosenberg, a well-known director of his time.

That influence pushed me to shoot for UCLA, and the reasons ran deep. My father had started there but never finished. My mother immigrated from the Philippines with her family in the ’60s. My grandmother, Margot Rosenberg, grew up in Cologne, Germany, during World War II, and my grandfather grew up in a ‘Jewish ghetto’ working class of the Lower East Side in New York. I wanted to make my family proud, and more than anything, I wanted to prove to myself that I could do it. I was the kid who struggled with standardized tests, took summer classes to make up credits, and went to Kumon and after-school tutoring. In 2021, that kid graduated from UCLA with a B.A. in American Literature and Culture and a minor in Literature and Environment.

Then came the hard part. Graduating during COVID meant entering one of the toughest job markets our generation had seen. I interviewed for seven months straight without landing anything, because I didn’t have the experience or the “right” degree. I bounced between jobs for a while until October 2022, when my sister’s friend Marco Valdez helped me land a project coordinator role at ID Agency, a marketing firm working with automotive brands and Rockstar Energy. That job opened my world to influencer and digital marketing, as I helped clients build campaigns and find the right creators to bring them to life.

After a little over a year there, I met the owner and CEO of Gochu Enterprises, whose talent we’d booked for a few ID clients. In April 2023, I made the jump to the other side of influencer marketing, and today I’m a Senior Talent Manager at Gochu, helping creators grow their brand partnerships, their pages, and their personal brands.

It was a journey to get here, but like everyone says, I wouldn’t change a thing.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not always, and I think anyone in this corner of the entertainment industry can relate! Talent management means working with a lot of different personalities, and every day brings something new. My inbox is its own adventure: dozens of inquiries pour in daily, and a good chunk turn out to be AI-generated pitches or outright scams. But once you sift through the noise, there are meaningful, exciting brand partnerships waiting, and those make it all worth it.

Staying organized is another constant challenge. There are so many moving parts at once: calendars, notes, task sheets, payment trackers, weekly brand pitching, thousands of emails, and a group chat for every creator. The list goes on! Over time, I’ve learned that good systems are a talent manager’s best friend.

At Gochu Enterprises, our managers work on commission, so our success is directly tied to our creators’ success. That keeps us hungry, and we hustle for every deal and every talent on our rosters. I actually love that we’re in it together. When my creators win, I win.

So why do I keep showing up? Because I believe in my work ethic, and I believe in my talent. Each of them works incredibly hard and has a rare opportunity to build a career as a content creator. Getting to support them and help them reach their goals is a privilege I don’t take for granted.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
As a Senior Talent Manager at Gochu Enterprises, I help creators turn what they love making into sustainable careers. Day to day, that means pitching and negotiating brand partnerships, reviewing contracts to protect my clients’ likeness and usage rights, and managing campaigns from the first brief to the final post. My creators span food, lifestyle, family, comedy, and animation, and they’ve partnered with brands like McDonald’s, Family Dollar, Nature Valley, OLIPOP, Idahoan Foods, Got2b, Wikipedia, Smarties Candy, and L’Oréal.

What I’m most proud of is watching my creators grow, from their first brand deal to campaigns with household names. And the best part is that we’re just getting started. On the horizon, we have a book deal in the works, original series in development, and more tier 1 brand partnerships coming down the pipeline. I’m so excited to help my talent take their creativity beyond social media.

What sets Gochu apart is how much we care. We treat every creator like a friend or family member, because we understand that their success is in our hands. When a creator signs with us, they’re taking a leap of faith, and we never take that trust lightly. As a boutique agency, we can communicate with our talent every day and build close-knit manager-to-talent relationships. Our creators aren’t just a name on a roster. They’re part of the Gochu family.

Do you have any advice for those looking to network or find a mentor?
Networking is honestly the most important tool in this job, and my own career is proof. My role at ID Agency came through my sister’s friend, and that’s where I met the CEO of Gochu Enterprises. Even this feature came from an introduction by a colleague! You never know who you’ll meet, or whether you’ll end up collaborating with them down the road.

My biggest advice is to show up and listen. Go to industry events, join conversations, and be genuinely curious about people. You’d be surprised how much you can learn just by being in the room and paying attention. And always follow up, because a quick message after meeting someone can turn into an opportunity months later.

When it comes to mentors, don’t wait for a formal one. Find people a few steps ahead of you, ask them specific questions, and show up consistently. And give before you ask: share opportunities, make introductions, and celebrate other people’s wins. In this industry, relationships compound over time, and the people you lift up are often the ones who lift you up later.

Contact Info:

• Instagram: https://www.instagram.com/cara.v.rose/
• LinkedIn: https://www.linkedin.com/in/cara-rosenberg-804087222/