Check Out Eliza Lee’s Story

Today we’d like to introduce you to Eliza Lee.

Hi Eliza, we’d love for you to start by introducing yourself.
I think my story really begins with the fact that I’ve never been able to fit myself into just one creative box.

Since around 2017, I’ve worked across graphic design, photography, videography, video editing, UX design, web design, and social media marketing. What started as an interest in creating things gradually became something I learned how to apply in very different environments. I became interested not only in making something look good, but in understanding why it works, who it is speaking to, and how it can communicate an idea or tell a story.

That led me into different areas of work. I worked in personal training and eventually became a Certified Master Trainer, which taught me a completely different form of creativity—working with people, understanding their individual needs, and figuring out how to communicate in a way that motivates them. At the same time, I worked in social media marketing and creative roles where I was able to combine visual design, photography, video, strategy, audience research, and branding.

I also worked as a real estate assistant, where I was involved with both the administrative and creative sides of the business, and later worked in social media and sales. I’ve built websites and e-commerce experiences, worked with Shopify, developed social media campaigns, researched audiences and competitors, and used tools like Adobe Creative Cloud to bring ideas to life.

Today, I also work for Los Angeles County, which might seem completely separate from my creative background. But I actually think that contrast is an important part of my story. My career hasn’t been a straight line, and I don’t think creativity has to exist separately from a traditional career. The ability to problem-solve, communicate, organize information, understand people, and find better ways of doing things is something I carry with me everywhere.

Looking back, I think the common thread has always been curiosity. I like learning how things work, figuring out how to make them better, and then creating something from what I’ve learned. I don’t necessarily see myself as someone who has one single career identity. I see myself as a multidisciplinary creative who has continued to evolve and find different ways to use those skills.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
My career has definitely not been a straight line, and for a long time I wondered if that was a weakness.

I’ve explored a lot of different industries and roles, and there were periods where I questioned whether I was supposed to choose one direction and stay there. But eventually I realized that the different experiences were actually giving me a much broader skill set.

Working in fitness taught me how to work directly with people. Marketing taught me how to understand audiences and communicate ideas. Design and photography taught me visual storytelling. Real estate taught me organization, client communication, and the business side of creative work. My current career in Los Angeles County has strengthened my attention to detail, organization, professionalism, and ability to work within complex systems.

None of those experiences are identical, but they all taught me something that I can carry into the next thing.

I’ve stopped thinking of my career as a straight line and started thinking of it more like a collection of tools. Every experience gives me another tool, and the exciting part is figuring out how those tools can work together.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a multidisciplinary creative whose work has grown across photography, videography, graphic design, video editing, digital media, web design, and social media marketing. I’ve always been drawn to the intersection between creativity and technology, and I enjoy being involved in the entire process—from developing an idea and creating the visual direction to figuring out how to communicate it effectively to an audience.

My creative work started with freelance projects and gradually expanded into professional roles where I could apply those skills in different industries. I’ve worked in social media marketing and creative production, including at LA Fitness, where I created visual and promotional content, and I’ve also worked in real estate, where I combined photography, video, marketing, client communication, and digital content. At iPhoenixTechCorp, I was able to combine creative and technical work through e-commerce, web development, sales, and social media marketing. Across those experiences, I’ve worked with tools such as Adobe Creative Cloud, social media platforms, website and e-commerce platforms, and other digital technologies to turn ideas into something tangible.

What I specialize in is visual storytelling and creating content that has a purpose behind it. I don’t just want something to look good—I want it to communicate something. Whether I’m working on a photograph, video, graphic, website, or social media campaign, I think about the audience, the message, the overall aesthetic, and how all of those pieces work together. I’m especially interested in the way visual content can shape how people perceive a person, brand, product, or experience.

I think what sets me apart is that I’ve never limited myself to one creative discipline. I’m equally interested in the artistic and strategic sides of creative work. I enjoy the freedom of creating something visually compelling, but I also like researching an audience, understanding what makes people engage with something, figuring out why a particular idea works, and then using that information to improve the creative direction. That combination of creativity, curiosity, and problem-solving has become a defining part of how I work.

I’m also proud of the fact that I’ve continued developing my creative skills even while my professional career has taken me into very different environments. My career hasn’t followed one traditional path, but every experience has added another tool to my creative toolbox. Working in fitness taught me how to communicate with and understand people. Marketing taught me how to think about audiences and branding. Real estate taught me how creativity can directly support a business and client experience. My current professional work has strengthened my organization, attention to detail, and ability to navigate complex systems. I’ve found that all of those experiences ultimately make me a better creative.

More than any particular project or job title, I’m proud of the fact that I’ve taught myself to be adaptable. If there’s something I don’t know how to do, my instinct is usually to learn it rather than work around it. That mindset has allowed me to move between photography, video, design, marketing, technology, and other creative disciplines without feeling like I have to choose just one.

Ultimately, I see creativity less as a single job title and more as a way of thinking. I like taking an idea, figuring out what it needs to become, and finding the best way to bring it to life. I’m still evolving creatively, and I think that’s part of what makes the work exciting for me. I don’t want to be limited to one medium or one definition of what a creative person is—I want to keep learning, experimenting, and finding new ways to tell stories and create things that people connect with.

Is there any advice you’d like to share with our readers who might just be starting out?
The biggest thing I wish I had understood when I was starting out is that you don’t have to have your entire career figured out before you begin.

My own path has been anything but linear. I’ve worked across photography, videography, graphic design, video editing, UX and web design, social media marketing, fitness, real estate, sales, and now a completely different professional environment. For a long time, I wondered if I was making things harder for myself by being interested in so many different things. Looking back, I realize that each experience was giving me another skill and another perspective that I could carry into whatever came next.

So my advice is to be curious. Learn as much as you can, even if you’re not sure when you’ll use it. Learn the creative skill, but also learn the business side. Learn how to communicate with clients, understand an audience, market yourself, manage your time, and solve problems. Those skills compound, and sometimes something you learned years ago becomes the thing that sets you apart later.

I’d also tell people not to wait until they feel “good enough” to put their work out there. You learn by actually doing the work. Build the portfolio. Take the project. Experiment. Make things that might not be perfect. Ask for feedback. Then make something better. A lot of growth happens after you put yourself in situations where you have to figure things out.

Another thing I wish I had known is that your first career direction doesn’t have to be your forever direction. It’s okay to change your mind. It’s okay to discover that something you thought you wanted isn’t actually for you. It’s okay to have multiple interests. Your career can evolve as you do.

Most importantly, don’t compare your timeline to someone else’s. In creative fields especially, it can feel like everyone else has already found their style, built their audience, or reached a milestone that you haven’t. Social media makes that feeling even stronger because you’re usually seeing the finished product rather than all the years of uncertainty and failed attempts behind it.

I’ve learned that there is value in simply continuing to build. You don’t need to know exactly where everything is going. You just need to keep learning, keep creating, and keep moving toward the kind of work and life that feels meaningful to you.

If I could give my younger self one sentence of advice, it would probably be: **don’t mistake an unconventional path for a wrong path.** Sometimes the experiences that seem unrelated at the time end up becoming the reason you bring something different to the table.

Contact Info:

• Website: https://elizacylee.framer.photos/
• Instagram: https://www.instagram.com/elizacylee
• Other: https://www.instagram.com/elizaleefit