Conversations with Natija Cave

Today we’d like to introduce you to Natija Cave.

Hi Natija, please kick things off for us with an introduction to yourself and your story.
My spiritual business really began during a time in college when I felt quite lost and disconnected from the life I was living. I had started to feel less aligned with partying and extracurricular activities, and I was searching for something that felt more meaningful. Around that time, a friend introduced me to meditation and the law of attraction. I started meditating consistently, and it completely changed the way I felt. It helped me with my mental health, my confidence, and ultimately led me down a much healthier and more spiritually connected path.

As I explored spirituality more deeply, I also started looking into my own ancestry. My family is Guyanese West Indian, and I grew up around a lot of spiritual conversations. My great-grandmother, in particular, was known as the psychic of her town in Guyana. She was someone people would go to for spiritual guidance and health rituals when they were sick. So, although I hadn’t necessarily thought of spirituality as something I would build a career around, I realized there was a deeper connection to it within my own family history.

I purchased my first tarot deck and started taking it very seriously. I began studying spirituality and practicing readings for friends and family. They would often tell me how accurate the readings were, but at that point, I had absolutely no intention of starting a business. I didn’t charge anyone. I was simply passionate about learning, and during a period when I felt lost, spirituality and divination were one of the few things that genuinely felt right to me.

I spent about three years studying spirituality and doing readings before my life really changed. This was around the time I was graduating from college and the world was entering COVID. Once again, I found myself at a crossroads. I had been living in Los Angeles, and I had to decide whether I wanted to stay there or move back to New York. I really didn’t want to go back to New York, but then I had an incredibly vivid, lucid dream that felt more like a vision. In that dream, I saw a future where going back to New York would ultimately create a sense of security for myself and my family.

I tried to shake the dream off, but my intuition wouldn’t let me. So, despite all of the uncertainty, I took the leap and moved back to New York.

The beginning was difficult. I was doubting myself and questioning whether I had made the right decision. I scrambled to find work and started doing real estate, which I quickly realized I hated. I was also trying to continue helping the company I had been working for in Los Angeles part-time. I was exhausted and honestly pretty defeated, but I continued trying to trust my intuition.

Then one day, a friend who I genuinely believe was a messenger for me at that point in my life suggested that I start posting on TikTok.

I had seen other people doing tarot readings on social media, but I had never really envisioned myself doing it publicly. It wasn’t because I was ashamed of it—I simply didn’t have the awareness that this could actually become a career for me. But it was COVID, everyone was experimenting with TikTok, and I had already posted a few things just for fun.

So I posted one tarot video and went to sleep.

When I woke up, the video had gone mega viral.

Suddenly, people were asking me how much I charged for readings. And I remember thinking, “Wait… people actually want to pay me to do this?” I was only 22 years old, I had never planned on having a business, and no one in my immediate family had ever owned a business. I had no blueprint for what I was doing.

But as everything started unfolding, I understood the dream I’d had before moving back to New York. I realized that what I had seen wasn’t necessarily about knowing exactly what was going to happen—it was about trusting the direction I was being guided toward.

So I followed that path. Within a few months, everything came together very quickly and very intensely. I started my own business, was able to move into my own place, and continued traveling back and forth between New York and Los Angeles because I had built a community there as well. Financially, my life changed completely.

There wasn’t really anyone around me who could teach me how to build a spiritual business from the ground up, so a lot of it was learning as I went. I was fortunate enough to find an amazing accountant who helped me navigate some of the practical side of having a business, but so much of the journey was simply trusting myself and figuring things out along the way.

Looking back, I think the biggest lesson is to trust your intuition—but also to take responsibility for your life. I’m not saying to make reckless decisions or do anything crazy just because you have a feeling. But I do believe that sometimes you have to be courageous enough to believe in a reality for yourself that you can’t see yet.

For me, success came from a combination of intuition, courage, discipline, and belief. I had to be willing to take a leap before I had proof that everything would work out. And sometimes, the people who create a completely different life for themselves are the ones who are crazy enough to believe that a different reality is possible.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting my business was probably the most challenging and rewarding thing I’ve ever done. It completely changed my perspective on life, on success, and even on myself. That might sound dramatic, but honestly, it was dramatic.

I was only 22 when I suddenly found myself with a large clientele, recognition, and a platform that grew very quickly. After a period in my life where I had felt quite lost, I had this huge amount of success come at me all at once. I think a lot of people dream about being successful, but they don’t always realise what that level of visibility and responsibility can do to you mentally and emotionally—especially when you don’t necessarily have the support system or the people around you who understand what you’re experiencing.

For me, there was also a huge learning curve because I didn’t come from a family of entrepreneurs. I didn’t really have anyone close to me who had built a business or had the financial education to guide me through that process. So I was learning everything as I went—financially, professionally, emotionally and socially.

My business was also quite different from what people might traditionally associate with online success. I worked in spirituality and tarot, and my income came primarily from providing a service rather than from brand deals or sponsorships. The work itself was very personal and often involved incredibly deep conversations. It wasn’t just surface-level readings; people were coming to me with real-life situations, difficult decisions, relationships, grief, anxiety and some very serious questions. So while the recognition came quickly, so did a tremendous amount of responsibility.

There was another layer to it as well. Spirituality can be controversial, particularly when it becomes public. I grew up around people who were familiar with spirituality in some way, but seeing that part of my life become public was very different. Suddenly, my content could appear on the feeds of family members, friends and people within communities that I was connected to. Not everyone understood tarot or spirituality, and some people had very strong beliefs about it. That created situations where I sometimes felt accepted privately but questioned publicly.

I think that was one of the hardest parts for me at 22. I was trying to process my own success while also watching the people around me process what my success meant to them. And, honestly, I didn’t always feel supported through that.

It affected my mental health. I experienced doubt, anxiety, fear, anger and sadness. I also made mistakes—financial mistakes, communication mistakes, and mistakes that came from simply being young and trying to navigate something that I had never experienced before.

But ultimately, it gave me an enormous amount of growth.

The most rewarding part was that my work also became what supported me through that period. The people I met, the conversations I had and the connection I built with my clients reminded me why I was doing it in the first place. So even though the experience was incredibly intense, it brought me closer to my work rather than pushing me away from it.

Looking back, I wouldn’t change the experience. I wouldn’t say it was easy, and I certainly wouldn’t say I handled everything perfectly, but I learned an incredible amount about business, people, boundaries, resilience and myself. And I think that’s ultimately what made it so rewarding.

Is there anything else you’d like to share with our readers?
This work has also opened up so many unexpected opportunities for me. One of those has been travel, which has become another passion of mine. I’m currently a travel vlogger on YouTube, where I share my experiences, the places I visit, and different aspects of my life beyond my work.

It’s been really exciting to be able to explore that side of myself and connect with people in a completely different way. If anyone would like to follow along, you can find me on YouTube by searching Natija Cave.

Contact Info:

• Website: https://www.intuitiveguidancewithnatija.com/
• Instagram: @oh.nati
• Youtube: Natija Cave
• Other: Tiktok; @ohnati