Meet Jasmin Wala of Wala Events

Today we’d like to introduce you to Jasmin Wala.

Hi Jasmin, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’m ethnically Indian, but I grew up in the Philippines in a home where hosting was everything. My mom entertained with so much pride and attention to detail, and that shaped how I think about hospitality. At the same time, my dad is a businessman, so I was always around the mindset of building something and taking risks.

For a while, I was figuring out where I fit within those two worlds. I tried a few different businesses early on, and it wasn’t always clear what would stick. But event planning was the first thing that felt completely natural. I started by hosting parties for myself, then a friend asked me to help with her birthday, and from there it grew organically through my friends and community.

As I kept building and putting my work out there, I slowly grew my network and began working with larger clients and brands like Meta, Reese’s Book Club, and 7 jeans For All Mankind.

Building it hasn’t been linear. As a founder and a mother of two, I’ve had to learn resilience in real time navigating rejection, uncertainty, and trusting my instincts before I had proof. But that’s also what’s shaped how I work today.

At its core, Wala Events is about creating experiences that feel elevated, thoughtful, and personal something people remember not just for how it looked, but for how it made them feel. And a lot of that still traces back to how I grew up.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road. A lot of it was figuring things out quickly in real time there wasn’t a clear roadmap. I’m naturally stubborn, so when I or a client had an idea, I felt a strong need to make it happen no matter what.

In the early days, that mindset pushed me to go above and beyond, but not always in a sustainable way. There were times when a client wanted something that didn’t align with the budget, and I would push myself to make it work anyway. It came from a place of wanting to deliver and prove myself, but it wasn’t always the best business practice.

One of the hardest lessons has been learning boundaries understanding what’s possible within scope, and being able to communicate that clearly. Balancing creativity with structure, and knowing when to say no or adjust expectations, has been a big part of my growth.

At the same time, those experiences shaped how I work today. They taught me how to problem-solve, how to deliver at a high level, and how to build a business that’s both creative and sustainable.

Alright, so let’s switch gears a bit and talk business. What should we know?
At its core, Wala Events is an experiential marketing and event production studio rooted in storytelling. We design and produce everything from intimate social gatherings to large-scale brand activations, always with the intention of creating moments that feel thoughtful, immersive, and culturally relevant.

What sets us apart is how we approach events. We don’t start with a theme—we start with people. Whether it’s a founder, a brand, or a family, we take time to understand what matters to them and translate that into an environment that feels personal and intentional. That might look like a children’s birthday that feels elevated but still playful, or a corporate dinner that feels more like a beautifully hosted home than a branded event.

We specialize in bridging the gap between hospitality and marketing. Many of our clients are brands like Meta, Hulu, and emerging lifestyle companies that want to connect with their audience in a more meaningful way. Our work focuses on creating experiences that don’t just look good, but feel good—spaces where conversation flows, details are discovered, and guests leave with a lasting impression.

Operationally, we’re very structured and transparent. We maintain live budgets, and pride ourselves on never going over budget. That level of clarity builds trust with our clients and allows us to move quickly while still delivering high-level creative.

What I’m most proud of is that we’ve been able to grow through relationships and referrals. Our clients come back, and they bring others with them. That tells me we’re doing something right—not just in the final product, but in how we collaborate and show up throughout the process.

As a brand, Wala Events is about quiet confidence. We’re not trying to be the loudest in the room—we’re focused on creating experiences that speak for themselves. For anyone reading, I’d want them to know that whether it’s a dinner for 12 or a multi-day production, we approach every project with the same level of care, detail, and intention

Can you share something surprising about yourself?
Something people might not know is how much I love slower, more tactile hobbies. I’ve recently gotten into mahjong and needlepoint both of which I often do with my daughter. It’s become a really special way for us to spend time together, and it feels like the opposite of event production. It forces me to slow down, focus, and enjoy process over outcome, which ironically feeds back into how I design experiences.

I’ve also completed two HYROX races with my husband, which is a completely different side of me more physical, more endurance-driven. It’s been a reminder that creativity and discipline can coexist in really grounding ways.

Contact Info:

• Website: https://Walaevents.com
• Instagram: Walaevents