Inspiring Conversations with Howard Feldman of California Pet Center

Today we’d like to introduce you to Howard Feldman.

Hi Howard, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I opened my business in May 1984 and started off by offering a wide variety of pets and supplies. In the early 2010s, as interest shifted toward technology and entertainment, I saw a decrease in customers and made the decision to stop selling pets to specialize in holistic dog and cat nutrition. For over 15 years, I have conducted extensive research on every brand and product I carry. I ensure that everything in my shop meets high standards for ingredients, sourcing, and overall quality. I believe dogs and cats should eat as nature intended, focusing on muscle and organ meat while avoiding the corn, potatoes, and by-products commonly found in big-box stores.

We all face challenges, but looking back would you describe it as a relatively smooth road?
When I first started my business and had animals to care for, I would put in many hours to make sure they were all properly cared for. This meant having to open early, close late everyday including the holidays to make sure all the animals were fed and had their necessities met. When I transitioned to a specialty holistic pet store, I initially found that the higher price point of healthier diets was a barrier for some customers. However, as people have become more health-conscious about their own nutrition, they have begun to recognize the importance of their pets’ diets as well. A healthier diet leads to fewer veterinary visits and a happier, more energetic pet.

Alright, so let’s switch gears a bit and talk business. What should we know?
Here at California Pet Center my family and I specialize in dog & cat nutrition/ health. We believe in first attempting to find preventative solutions to a pet’s health problem starting with a good diet before opting for old ways of treatment. I am best known for only keeping high quality products and carrying only the good stuff. I am proud of my community’s trust and support that has helped me grow so much and I would’ve wanted my dad who was also a small business owner to see how far I’ve come.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
Word of mouth has always been the best way to reach people in my community

Contact Info:

• Website: https://www.calpetcenter.com
• Instagram: https://www.instagram.com/californiapetcenter?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
• Yelp: https://www.yelp.com/biz/california-pet-center-woodland-hills?utm_campaign=www_business_share_popup&utm_medium=copy_link&utm_source=(direct)
• Other: https://share.google/vayeTq3IjROVVH5eF