Inspiring Conversations with Kassy Webb of Connecting Visionaries

Today we’d like to introduce you to Kassy Webb.

Hi Kassy, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’ve spent the past decade helping founders and creators tell their stories as a marketing consultant and social media expert. I now specialize in strategic consulting for Black-owned wine brands for my career, but in my personal life I enjoy being a community leader and founder of Noir Vine Society.

Wine was always my personal passion because I love how powerful, ancestral, and community oriented viticulture is. So in 2024 I started hosting Vineyard Visionaries, my networking group for Black women entrepreneurs which was hosted at a Temecula winery that I am a member at. Consistently Black men and women who don’t run a business, were reaching out to ask me if I ever host open events. In Nov 2025 I hosted the first ever Noir Vine Society For Us, By Us Wine Experience™ that started as a behind-the-scenes production wine tour for 25 guests, and ended up being two tour times with 50+ guests per tour and a community event with food, a DJ, and lots of Black joy; I had the pleasure of hosting 102 Black men and women that day. I did it again in December 2025 with 107 Black men and women.

I launched Noir Vine Society with a simple mission: bring the culture to viticulture™ with curated, welcoming wine experiences designed with Black guests in mind. What began as an education hub, quickly turned into IRL experiences and a community of over 1500 Black wine lovers online. I’ve grown my Black wine society fast, hosting over 450 attendees in the first few months and I’ve built strategic partnerships with local wineries, wine lounges and wine bus tour companies.

Where Noir Vine Society is now is so beyond the vision I had on day one, which was a digital education hub for Black wine lovers. People hit my DM’s asking “Where can I learn, taste, and feel welcome?” every day on Threads. My Temecula tours continue to sell out and I’m now introducing special experiences like a Valentine’s charcuterie + wine pairing day, and Napa April 17–19th this year. The heart of what I curate is intentional hospitality, cultural comfort, and approachable wine education that turns strangers into sisters.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Growth came with necessary growing pains and lessons. Logistics, weather, vendor staffing, and significant real “day-of” variables that taught me the difference between planning an event and producing an experience. I owned the misses, tightened my operations, clarified communication between parties, and doubled down on guest care.

Unfortunately some wineries just treat ALL tour groups like they are a burden to them and I’ve discovered how important it is to leverage my relationship building and networking to ensure partnerships with these wineries come with mutual respect and expectations for my guests, including when they return back in the future.

Thanks – so what else should our readers know about Connecting Visionaries?
I run a boutique consulting firm dedicated to Black hospitality, wine, and spirits brands. After a decade in corporate marketing, I shifted my focus to our community because hospitality lands differently when the people shaping it understand our culture. I use my corporate background to speak the language of operators and investors (offers, margins, CAC/LTV ) all while designing guest experiences that make Black guests feel seen, welcomed, and celebrated.

Day to day, I help clients tighten their positioning and go-to-market, craft sellable experiences and programming, and build growth systems across content, email/SMS, partnerships, and PR. I also train front-of-house teams on cultural competency, service scripts, and tasting education so the promise matches the product. What sets me apart is a blend of cultural fluency and an operator’s mindset; I’m as comfortable building pacing guides and staffing plans as I am writing copy and pitching media, and I leverage long-standing relationships to open doors that matter.

If you’re a Black-owned or Black-led hospitality, wine, or spirits brand, I can help you clarify your story and offers, design experiences that convert first-timers into loyalists, implement systems that scale, and train your team to deliver hospitality that feels like home. I believe in anti-gatekeeping, transparent strategy, and building with intention.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I don’t really believe in luck, I create it. For me, “luck” is the compound interest of how you move every day and that for me is being kind to strangers, noticing things when no one asked you to, and overdelivering in moments most people overlook. I try to leave every room better than I found it and treat every interaction like the start of a long term relationship. That’s how doors open later. On the business side, I’m intentional about being a strategic partner from day one with clear expectations, thoughtful execution, clean reporting so people feel safe betting on me again. If there’s any “luck” in my story, it’s consistency, generosity, and receipts.

Pricing:

• Napa Experience: $375

Contact Info:

• Website: www.noirvinesociety.com, www.connectingvisionaries.com, and www.workwithkassy.com/portfolio
• Instagram: https://www.instagram.com/noirvinesociety and www.instagram.com/workwithkassy

Image Credits
All photo rights are owned by me Kassy Webb