Inspiring Conversations with Shannon Kehrer of Hidey Style

Today we’d like to introduce you to Shannon Kehrer.

Hi Shannon, so excited to have you with us today. What can you tell us about your story?
I was tired of ‘no-show’ socks that constantly slipped off my heels and bunched up in my shoes. One day, I took a pair of scissors to my own socks to create a DIY version that actually stayed put. It worked so well that I realized I’d accidentally solved a problem millions of people face.

Turning that prototype into a business wasn’t easy; it took a lot of trial and error to perfect the design and source the right materials, like breathable bamboo and our signature crystals. Today, HideyStyle has grown from a personal ‘hack’ into a women-owned brand dedicated to helping people feel confident and comfortable. Seeing our customers finally find a sock that stays in place is the most rewarding part of the ride.

We didn’t stop at the perfect sock. We’ve taken that same ‘problem-solver’ energy and applied it to every new Hidey product. If it isn’t stylish enough for brunch but functional enough for the daily hustle, it’s not HideyStyle.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The biggest challenge was transitioning from a ‘lightbulb moment’ with a pair of scissors to a scalable, high-quality product. I knew what the solution looked like, but finding the right manufacturing partners who shared my high standards for quality was an uphill battle. I refused to settle for ‘good enough’ materials; I wanted the breathable comfort of bamboo and the durability to withstand a busy lifestyle. There were countless prototypes that didn’t quite hit the mark and moments of doubt where I wondered if I could really disrupt the sock industry.

Beyond the product itself, as a women-owned business, the ‘hustle’ is very real. Learning to wear every hat—from lead designer to marketing strategist to logistics coordinator—required a steep learning curve. I had to learn to trust my gut when others didn’t see the vision yet. Every time I hit a wall, I just reminded myself of that first DIY pair of socks and why I started: because people deserved a product that actually worked as hard as they do. The road has been winding, but every obstacle just made the HideyStyle brand stronger and more intentional.

Appreciate you sharing that. What should we know about Hidey Style?
What should we know about HideyStyle?
At HideyStyle, we believe your wardrobe should work for you, not against you. We’ve reimagined the liner sock with a comfortable anklet that actually stays put, ending the frustration of slipping and bunching. Designed for all-day wear, Hidey Socks have Achilles gel cushioning to prevent blisters and is available in both our signature Austrian Crystal designs and classic, crystal-free styles. We’ve finally made it possible to have a liner that is as comfortable as it is beautiful.

What sets us apart?
We bridge the gap between absolute function and high-end style. We’ve taken the same problem-solving energy from our liner socks and applied it to our other Hidey items. Our brand philosophy is simple: if it isn’t stylish enough for brunch but functional enough for the hustle, it isn’t HideyStyle.

What are you most proud of?
I’m most proud of being a women-owned business that grew from a DIY ‘hack’ into a trusted brand. There’s no better feeling than hearing from a customer who finally found a liner sock that works as hard as they do—and looks beautiful doing it.

What do you want readers to know?
HideyStyle is built for the movers and shakers. From our liner socks with a comfortable anklet to our thoughtfully designed apparel, we are here to simplify your day. We want you to focus on your goals knowing your comfort and style are guaranteed.

Is there anyone you’d like to thank or give credit to?
I wouldn’t be where I am today without my ‘village.’ First and foremost, I want to thank our loyal customers. Your support and word-of-mouth sharing have been the true heartbeat of our growth; seeing this community value our mission is what keeps HideyStyle moving forward every single day.
I have an incredible amount of gratitude to the late Pamela Eason, former President of WBENC. Pamela truly changed my life; she was one of the first to see the full vision of HideyStyle. Not only did she place a $50,000 order to share Hidey Socks with her network, but she also helped me win a challenge on the reality TV show 60 Day Hustle. Her belief in me was a pivotal turning point for the brand, and I carry her encouragement with me every day.
I am equally grateful to my mentor, Tami Lange, founder of Save The Girls. Watching her turn a purposeful idea into a movement has been a masterclass in leadership, and her guidance continues to be an invaluable source of inspiration.
Of course, my foundation started with my family. My mom gifted me with the ‘gift of gab’ while my Grandma instilled in me the importance of leading with kindness. Growing up with entrepreneur uncles—Uncle Johnny and Uncle Steve (founder of Zitos Pizza)—provided me with a front-row seat to the hustle of business; having their seasoned feedback has been a true gift. I am forever grateful.

Contact Info:

• Website: https://hideystyle.com/
• Instagram: https://www.instagram.com/hideystyle/
• Facebook: https://www.facebook.com/hideystyle/
• LinkedIn: https://www.linkedin.com/company/90700778/admin/dashboard/
• Youtube: https://www.youtube.com/@HideyStyle
• Other: https://www.tiktok.com/@hideystyle