Conversations with Pranav Bhojwani

Today we’d like to introduce you to Pranav Bhojwani.

Hi Pranav, thanks for joining us today. We’d love for you to start by introducing yourself.
On March 20th, 2020 — my 20th birthday — the world shut down. I was in lockdown in Hong Kong as COVID-19 brought everything to a halt. One year later, on March 20th, 2021 — my 21st birthday — I was in Los Angeles, standing in front of the rarest Ferrari collection in the world, about to direct my very first video for David Lee.
My love for cinema began in Hong Kong and led me to a career directing and producing content with legends like Jay Leno and Daniel Wu, and crafting high-impact campaigns for brands like Ferrari, Rolex, Girard-Perregaux, Tudor, Breitling, Chopard, and Hublot. Across all platforms, my work has driven over 50 million views and 8 million likes, with videos circulating across luxury markets and pop culture spaces alike.

As the creative director behind Ferrari Collector David SK Lee, I’ve helped reshape the digital presence of the most recognized Ferrari collector in the world. His collection, valued at over $100 million, includes some of the rarest and most iconic Ferraris ever built. I’ve directed and produced over 30 cinematic pieces for his brand — scaling his YouTube from 26K to 100K subscribers, and increasing total viewership from under a million to over 5.8 million in a single year.

The content I produce is viewed not just by luxury enthusiasts, but by celebrities like Drake and Gordon Ramsay, business moguls, and collectors across the globe.
One of the standout pieces I directed was the story of David Lee selling his LaFerrari — a centerpiece of his Ferrari “Big Five” collection. Originally acquired through a rare private deal, the car was later requested back by its original owner: Robert Herjavec from Shark Tank. Out of respect for the sentimental value, David agreed. The video revealed the story with cinematic depth and emotional clarity. It quickly went viral, earning over 500,000 views in two weeks and widespread coverage across social media and global automotive press — turning a private sale into a public moment of legacy and character.
I’ve collaborated with Jay Leno on five episodes of Jay Leno’s Garage, bringing some of the rarest cars in existence onto one of the most respected automotive shows on Earth. Most recently, we featured David’s Ferrari Daytona SP3, a one-of-one modern masterpiece, shot and showcased with the level of reverence only Jay and our team could deliver.

Beyond Ferrari, I’ve served as the creative architect behind branded content for Hing Wa Lee Jewelers and Larchmont Jewelers, working hand-in-hand with family businesses who represent the highest standard in luxury retail.
In 2024, my filmmaking career grew with the release of my latest short film, which I wrote, directed, and produced. My vision was to create a ten-minute action comedy shot entirely with some of the rarest Ferraris in the world — a cinematic spectacle on an independent scale, made to look and feel like a studio blockbuster.
That vision became Night Shift — the story of a security guard tasked with protecting the rarest Ferrari collection on Earth. On his first night, things start to go wrong. What follows is a sleek, high-octane chase that blends comedy, suspense, and escalating chaos.

More than just a narrative, Night Shift made cinematic history. Cars like the LaFerrari Aperta — one of the main characters of the film — had never appeared in a Hollywood production before. Bringing it to the screen through practical effects, dynamic camera work, and story-driven tension marked a first for both car culture and independent filmmaking. Every stunt was performed for real — with no CGI — and executed only after months of rehearsal and preparation to pull off complex, high-speed action safely and cinematically.
The film premiered at the TCL Chinese Theatre in Hollywood and went on to screen internationally in Tokyo, New York, and across the U.S. Night Shift earned multiple awards and recognitions, including:

Award of Merit (Directing, Acting & Cinematography) – Accolade Global Film Competition
Best Director & Best Picture Finalist – New York International Film Awards (NYIFA)
Best Director, Best Picture Finalist, & Best Actor (David Lee) – Los Angeles Film Awards
Best Comedy Short Film – IndieX Film Festival
Best Action Short Film – Golden Gate Film Festival
Best Producer & Best Comedy Short – Hollywood International Golden Age Film Festival
Best Short Fiction – Tokyo Auto Film Festa

It was also officially selected by the Beverly Hills Film Festival, Santa Monica Film Festival, Golden State Film Festival, Great Film Festival, and The Great Film Club.

In Summer 2025, my commercial for Larchmont Jewelers debuted in AMC Theatres across Los Angeles — including The Grove — playing before summer blockbusters like Mission Impossible 8, F1, Fantastic Four, and many more. The concept was rooted in the spy movie genre, and I used the genre convention of the “gadget scene,” where a character like 007 receives his new toys from Q, to reimagine the act of buying a luxury watch as a cinematic, high-stakes moment. I directed the piece in collaboration with ARRI, shooting on their ALEXA 65 large-format camera to give it the weight and grandeur of a theatrical film. The commercial is now playing across social media and AMC screens, generating hundreds of thousands of hits from viewers all over Los Angeles and bringing the brand to both big screens and digital audiences with equal impact.

As an auteur, my goal is to continue writing, directing, and producing at the highest level — and ultimately, to bridge the gap between Hong Kong and Hollywood on the big screen.

We all face challenges, but looking back would you describe it as a relatively smooth road?
The challenges along the way have definitely varied; however, what I would say are some interesting challenges are the ones I encounter in the creative process. For example, my vision for my film NIGHT SHIFT was the bring the rarest ferrari collection in the world to life and make the cars drive on their own. I am a huge proponent of practical effect and I wanted to do the stunts for real. To make a 7 million dollar LaFerrari drive on its own and look realistic while ensuring the car is without a single scratch and using low miles seemed impossible. If i couldn’t make that work then the whole films falls apart. I ended up recruiting one of the best LaFerrari Mechanics in the world to be a stunt driver, and we rehearsed the exact driving moves beforehand for days. When it came to the final shot, he did the shot with his head where the passenger puts their legs and couldn’t see a thing. Creative challenges are something I enjoy. As someone coming from the otherside of the world to the US most people would expect my answer to be the difficulty of moving here but it has been extremely smooth and I have been very fortunate in who I have met. My real obstacles come through my work which is what I look forward to as I want to push the envolpe creatively

Can you tell our readers more about what you do and what you think sets you apart from others?
I am writer, director and producer. My work consists of over 50 projects

My Award Winning Short Film: https://www.youtube.com/watch?v=AuajvywpoOc&t=366s
My latest commercial playing at AMC Cinemas in IMAX: https://www.youtube.com/watch?v=9YDbUSEgGng
One of the many videos I directed for David Lee (10 million views on YT): https://www.youtube.com/watch?v=yEEiFRaCbU4&t=628s
60 yrs of Hing Wa Lee Documentary that had a full red carpet premiere with Jay leno performing: https://www.youtube.com/watch?v=yLR0oXoyCrc&t=591s
My latest episode working with Jay Leno: https://www.youtube.com/watch?v=UyHHO7K6lqg&t=449s

On March 20th, 2020 — my 20th birthday — the world shut down. I was in lockdown in Hong Kong as COVID-19 brought everything to a halt. One year later, on March 20th, 2021 — my 21st birthday — I was in Los Angeles, standing in front of the rarest Ferrari collection in the world, about to direct my very first video for David Lee.
My love for cinema began in Hong Kong and led me to a career directing and producing content with legends like Jay Leno and Daniel Wu, and crafting high-impact campaigns for brands like Ferrari, Rolex, Girard-Perregaux, Tudor, Breitling, Chopard, and Hublot. Across all platforms, my work has driven over 50 million views and 8 million likes, with videos circulating across luxury markets and pop culture spaces alike.
As the creative director behind Ferrari Collector David SK Lee, I’ve helped reshape the digital presence of the most recognized Ferrari collector in the world. His collection, valued at over $100 million, includes some of the rarest and most iconic Ferraris ever built. I’ve directed and produced over 30 cinematic pieces for his brand — scaling his YouTube from 26K to 100K subscribers, and increasing total viewership from under a million to over 5.8 million in a single year.
The content I produce is viewed not just by luxury enthusiasts, but by celebrities like Drake and Gordon Ramsay, business moguls, and collectors across the globe.
One of the standout pieces I directed was the story of David Lee selling his LaFerrari — a centerpiece of his Ferrari “Big Five” collection. Originally acquired through a rare private deal, the car was later requested back by its original owner: Robert Herjavec from Shark Tank. Out of respect for the sentimental value, David agreed. The video revealed the story with cinematic depth and emotional clarity. It quickly went viral, earning over 500,000 views in two weeks and widespread coverage across social media and global automotive press — turning a private sale into a public moment of legacy and character.
I’ve collaborated with Jay Leno on five episodes of Jay Leno’s Garage, bringing some of the rarest cars in existence onto one of the most respected automotive shows on Earth. Most recently, we featured David’s Ferrari Daytona SP3, a one-of-one modern masterpiece, shot and showcased with the level of reverence only Jay and our team could deliver.
Beyond Ferrari, I’ve served as the creative architect behind branded content for Hing Wa Lee Jewelers and Larchmont Jewelers, working hand-in-hand with family businesses who represent the highest standard in luxury retail.
In 2024, my filmmaking career grew with the release of my latest short film, which I wrote, directed, and produced. My vision was to create a ten-minute action comedy shot entirely with some of the rarest Ferraris in the world — a cinematic spectacle on an independent scale, made to look and feel like a studio blockbuster.
That vision became Night Shift — the story of a security guard tasked with protecting the rarest Ferrari collection on Earth. On his first night, things start to go wrong. What follows is a sleek, high-octane chase that blends comedy, suspense, and escalating chaos.
More than just a narrative, Night Shift made cinematic history. Cars like the LaFerrari Aperta — one of the main characters of the film — had never appeared in a Hollywood production before. Bringing it to the screen through practical effects, dynamic camera work, and story-driven tension marked a first for both car culture and independent filmmaking. Every stunt was performed for real — with no CGI — and executed only after months of rehearsal and preparation to pull off complex, high-speed action safely and cinematically.
The film premiered at the TCL Chinese Theatre in Hollywood and went on to screen internationally in Tokyo, New York, and across the U.S. Night Shift earned multiple awards and recognitions, including:
Award of Merit (Directing, Acting & Cinematography) – Accolade Global Film Competition
Best Director & Best Picture Finalist – New York International Film Awards (NYIFA)
Best Director, Best Picture Finalist, & Best Actor (David Lee) – Los Angeles Film Awards
Best Comedy Short Film – IndieX Film Festival
Best Action Short Film – Golden Gate Film Festival
Best Producer & Best Comedy Short – Hollywood International Golden Age Film Festival
Best Short Fiction – Tokyo Auto Film Festa
It was also officially selected by the Beverly Hills Film Festival, Santa Monica Film Festival, Golden State Film Festival, Great Film Festival, and The Great Film Club.
In Summer 2025, my commercial for Larchmont Jewelers debuted in AMC Theatres across Los Angeles — including The Grove — playing before summer blockbusters like Mission Impossible 8, F1, Fantastic Four, and many more. The concept was rooted in the spy movie genre, and I used the genre convention of the “gadget scene,” where a character like 007 receives his new toys from Q, to reimagine the act of buying a luxury watch as a cinematic, high-stakes moment. I directed the piece in collaboration with ARRI, shooting on their ALEXA 65 large-format camera to give it the weight and grandeur of a theatrical film. The commercial is now playing across social media and AMC screens, generating hundreds of thousands of hits from viewers all over Los Angeles and bringing the brand to both big screens and digital audiences with equal impact.
As an auteur, my goal is to continue writing, directing, and producing at the highest level — and ultimately, to bridge the gap between Hong Kong and Hollywood on the big screen.

What were you like growing up?
I have always been obsessed with movies. Since I was an infant, I have been a movie lover and completely obsessed with watching films and the world of the film industry.

Growing up in Hong Kong was unique as my high school had a very international social environment and therefore I have been very outgoing since young. I learnt to read, write and speak mandarin in my early education so speaking multiple languages has been a skill of mine that is important to me.

Contact Info:

• Website: https://pranavbhojwani.com/
• Instagram: https://www.instagram.com/pranav.bhojwani/?hl=en
• Youtube: https://www.youtube.com/@ferraricollectordavidlee