Meet Simone Harouche of beverly hills

Today we’d like to introduce you to Simone Harouche.

Hi simone, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I began my journey in fashion after graduating from USC, but fashion has always been in my DNA. Growing up in Los Angeles, I was surrounded by it—my father was a manufacturer, and my sister is a designer. I also spent two years at Parsons School of Design in New York City before transferring to USC to study communication and media.

From a young age, I was fascinated by the idea of transforming something ordinary into something unique. After college, I started customizing vintage T-shirts—cutting them up, adding safety pins, and making each piece one-of-a-kind. People took notice, including Christina Aguilera. At the time, my roommate was her day-to-day manager. Christina kept asking where I got my shirts, and when she found out I made them myself, she sent over three garbage bags full of tees for me to customize. That was the beginning of my styling career—I was 22 years old.

From there, Christina and I stayed in touch while I began assisting stylists to learn the business and pay my dues. After a couple of years of assisting, I was ready to take on clients of my own, and Christina was one of the first to believe in me. She gave me incredible opportunities and before long, I was designing costumes alongside Roberto Cavalli for her “Back to Basics” world tour, where we transformed her into a glamorous pin-up icon. It was a sink-or-swim moment—and I swam.
The Only Agency

Over the years, I had the chance to style some of the most amazing people in entertainment, including Miley
Cyrus, Jennifer Lopez, Nicole Richie, the Kardashian-Jenner family, Kanye West, Demi Lovato, and many more.

While working as a stylist, I also explored other creative avenues. I did creative consulting for brands like Yeezy and House of Harlow, and I launched my own line of one-of-a-kind handbags, Simone Camille, which sold at retailers like Net-a-Porter, Fred Segal, and Just One Eye. The bags were a creative side project that incorporated vintage textiles and unique embellishments. I also dipped into interior design—initially for myself and close friends. My own home was featured in Elle Decor.

After styling for more than 17 years, I began to feel ready for a new challenge. Creativity has always been my north star, and when styling no longer felt exciting, I knew it was time to pivot. Around that time, my best friend—also a stylist—Jamie Mizrahi, asked if I wanted to start an undergarment company with her. It wasn’t the first thing I had on my list of things I wanted to do post styling, but I’m not one to shy from a challenge….I said, “Sure, let’s try it!!” In 2019, we launched KIT Undergarments, a line of essential foundational pieces. Running our own company and being co-founders of a startup was completely outside our comfort zones, but we made it work. KIT had a successful run and was eventually acquired by ThirdLove in 2022, where we continue to serve as brand advisors.

After the acquisition, I had time to reflect on what was next. Interior design had always been a passion, and I felt it was the right time to pursue it seriously. Last year, I launched Simone Harouche Designs, a multidisciplinary studio where I offer services ranging from creative consulting and personal styling to interior design. It’s a full-circle moment—bringing all of my creative passions together under one umbrella.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’d say nothing great ever comes easy. Styling is a tough business—it’s extremely competitive, fast-paced, and high-stakes. The hours are long, and you’re essentially on call 24/7. But it’s also one of the most exciting industries to be in, especially when you’re young. You get to travel the world, work with incredibly talented people, and have access to experiences that are truly once in a lifetime.

Being a founder comes with its own set of challenges. You’re constantly putting out fires, the work never stops, and your business becomes your baby—your co-founder almost becomes like your spouse. It’s intense, demanding, and deeply personal.

Freelancing, too, isn’t easy. The uncertainty can be stressful—especially financially—because you never know when your next job will come. But I thrive in environments that are challenging and high-pressure. I love hard work, I love being pushed, and I love using my creativity to solve problems. That mix of fast-paced demands and creative freedom is where I flourish. That said, it’s definitely not for everyone.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Currently, I am a fashion stylist, creative consultant and interior designer.
I have worn many hats in my career as a co-founder, handbag designer, costume designer, chief creative officer, brand advisor and creative director.

How do you think about luck?
I think a large part of my career has been shaped by a combination of luck and hard work—probably a 50/50 split. I truly believe that with hard work alone, I would have ended up in a similar place eventually, but luck and timing definitely accelerated the process. Being in the right place at the right time, surrounded by the right people, made a huge difference.

Timing has played a major role in key moments of my career. With Christina Aguilera, it was all about timing—she noticed my custom T-shirts at the exact moment I was figuring out what I wanted to do. When I launched my handbag line, Simone Camille, bohemian fashion was having a big moment. Nicole Richie, one of my clients at the time, was photographed wearing one of my bags, and from there, demand exploded.

The same goes for KIT Undergarments. I had reached a point in my styling career where the passion was starting to fade, and right at that moment, Jamie Mizrahi asked if I wanted to start a company with her. That opportunity came at exactly the right time.

Luck has undeniably played a big role in my journey, but I also can’t discount the importance of hard work and a strong work ethic. I busted my ass, paid my dues, and showed up every single day. None of this was an accident—I was ready when those lucky moments came.

Contact Info:

• Website: https://www.simoneharouchedesigns.com
• Instagram: https://www.instagram.com/simoneharouche/?hl=en
• LinkedIn: https://www.linkedin.com/in/simone-harouche-3aa429185
• Other: https://intro.co/SimoneHarouche?source=intro