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Community Highlights: Meet Celine Tran of Wulf Snacks

Today we’d like to introduce you to Celine Tran

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I started my journey as a wildlife biology major in college, dreaming of attending vet school. Over time, I realized my passion lay in more hands-on work, so I transitioned to pursuing a career as a veterinary technician. After completing that program, I worked as a vet tech but eventually left during the pandemic when my TikTok content gained significant traction.

On TikTok, I focused on pet-related content, particularly informative videos, and discovered a deep passion for dog nutrition. This led me to create Wulf Snacks, a brand dedicated to providing natural, high-quality pet products. Alongside building my business, I also returned to school and recently finished my bachelor’s degree at Chapman University last year. This combination of experiences has shaped my journey and my commitment to improving pet wellness.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s never been smooth being a founder and CEO means constant challenges. From product development to supply chain issues, there’s always something to tackle!

Thanks – so what else should our readers know about Wulf Snacks?
Wulf Snacks is all about providing high-quality, natural products for pets. We specialize in premium pet treats and supplements, with a focus on nutrition and transparency. What sets us apart is our commitment to using real, ingredients and educating pet parents on making the best choices for their fur babies. All of our treats and supplements are ethically sourced with no fillers or preservatives.

I’m incredibly proud of how far the brand has come and the trust we’ve earned from our customers. What I want readers to know is that we prioritize product quality in everything we do. Every step, from trimming fat off pig ears to clipping duck feet claws, is done meticulously and thoughtfully by hand to ensure the best for your pets.

Do you have any advice for those looking to network or find a mentor?
I’ve found social media to be an incredible tool for networking and finding inspiration. By using it to my advantage, I’ve connected with many people I admire and look up to in my field. Engaging with others online, sharing my journey, and being open to learning from their experiences have been key to building meaningful relationships and finding mentors.

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