Today we’d like to introduce you to Yaqi Ge.
Hi Yaqi, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I grew up in Beijing, China — and right from the start, I’ve held animation in a special place in my heart. I went abroad to the US for college in 2009, and after graduating from the University of Michigan, I moved to Los Angeles with some of my college friends. We all had the same dream – we wanted to make movies. Easier dreamt than done, as it turns out. Making our way onto a Hollywood set wasn’t easy for any of us; a different idea formed in our heads: what if we start our own business? So, in 2014, we founded &Orange Motion Design – a motion graphics studio specializing in making bright and energetic animations. Over the last seven years, my professional skills have grown alongside the business, and today we have a substantial client portfolio, and our work has been featured widely across the internet and has even recently appeared in print!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Of course not! When we first started &Orange, we really struggled to land clients that could provide a proper budget. Initially, we tried to introduce ourselves to fellow entrepreneurs at various start-up events in LA. It wasn’t easy because start-up companies often lack for budget and have very little experience around marketing. We’ve done projects that were extremely underpaid or were even canceled in the middle of the project. Those experiences taught us a lot, though. There will always be struggles along the way, but never sell yourself short!
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a Co-Founder and the Lead Animator at &Orange Motion Design. We specialize in making smooth and creative motion graphics videos for a broad range of purposes. We have produced a variety of marketing videos for large corporate clients like Google, Colgate, and Diligent; or educational videos for nonprofits like the Association of American Universities. The work we’re most proud of, though, are the ones we’ve created ourselves – Instant Chinese (featured in BRAND magazine) and An Instant Guide to Making Coffee (featured on Hypebeast and Gizmodo). I believe what sets us apart from others is our dedication to characterful motion and our obsession with the tiniest details; oftentimes, these make the biggest difference!
What are your plans for the future?
At &Orange, we’re always looking forward to collaborating with more artists and agencies to create new styles of animation. I’m still learning every day about animation and motion graphics, planning to take more classes or going to graduate school to expand my skill set.
- Email: firstname.lastname@example.org
- Website: www.and-orange.com
- Instagram: www.instagram.com/and.orange/
- Other: vimeo.com/andorange