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Meet Matt Kim of SomiSomi Soft Serve & Taiyaki in Koreatown

Today we’d like to introduce you to Matt Kim.

Matt, can you briefly walk us through your story – how you started and how you got to where you are today.
I started by opening crepe and waffle dessert shop in San Diego in 2012. Unfortunately, it was not a good location, I didn’t have many customers and eventually had to close down. However, I was not finished. I learned my mistakes and I was determined to open a successful shop. In 2014 October, I moved to LA and opened Sul & Beans, Korean Dessert Cafe. Thankfully it was very successful. Once I figured out how to make successful business I wanted to make another one. In 2016 October, I opened SomiSomi.

Has it been a smooth road?
Most difficult part of my business was making and developing the product. At the time no one else was selling soft serve and taiyaki, so making something new was very difficult. Everything has to be perfect and I pay attention to small details a lot. The texture and round shape of the soft serve is unique. The taiyaki cone is soft inside and crunchy outside. I tried multiple times to get it perfect. It was very difficult but I got it.

So, as you know, we’re impressed with SomiSomi Soft Serve & Taiyaki – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
SomiSomi is Soft Serve & Taiyaki shop, soft serve ice cream inside goldfish shaped waffle cone filled with your choice of filling. I am the founder and CEO with manufacturing background. Using this background, I aim to manage my business very systematically and organized. Our biggest specialty is production efficiency and productivity. No matter how many customers we have we provide fast and friendly customer service. Unlike other businesses we never stop to be very systematic.

Let’s touch on your thoughts about our city – what do you like the most and least?
I like diversity of LA the best. There are many different and unique cultures inside melting pot and they become one unique culture. In the US, LA is one of biggest symbol of that.

I don’t like the traffic.


  • 1 Ah-boong(Soft serve & Taiyaki) = $5.95, In a cup = $3.75
  • 2 Taiyaki = $3.50, 5 Taiyaki = $7.95

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Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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