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Meet Lyndsay Siegel of Tradecraft in Silver Lake

Today we’d like to introduce you to Lyndsay Siegel.

Thanks for sharing your story with us Lyndsay. So, let’s start at the beginning and we can move on from there.
I’ve been in Los Angeles for nearly a decade and could not imagine a better place to help mold a community. As a music executive in New York in the early 2000’s, I experienced the highs of working in entertainment and never thought I would feel that again until I started Tradecraft.

Growing up in San Francisco and surrounded by an evolving landscape, I was always drawn to the diversity of structures across the city and how they shaped a neighborhood. I am particularly interested in how homes can develop a person’s relationship with themselves and their surroundings.

I’ve taken an interest in East Los Angeles and the pull it has on people from New York and other cosmopolitan cities. The creative landscape and energy here are to be celebrated and I am honored to be a part of this sea change.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Anyone who tells you that running a business is easy is lying to you.

It takes a tremendous amount of risk, luck, and self-assuredness to be successful in nearly any industry.

To stay on top of it all, I keep a fridge full of lemon flavored La Croix to stay hydrated, refreshed, and keep my recycling guy busy.

Please tell us about Tradecraft.
My company, Tradecraft, is a real estate renovation and design consultation company based in Los Angeles, with people on the ground in San Francisco and New York. We are best known for our remodels of single family residential homes, however, we have plans for retail and restaurant build-outs.

I am most proud of how my company has set itself apart from other renovators or “flippers”. Not only do we pride ourselves on strong aesthetics and style, but we comb every inch of every house to make sure it is in the best possible condition before we hand it over to its new owner. We are fastidious while also being playful with the design.

If you had to go back in time and start over, would you have done anything differently?
I actually wouldn’t have done anything differently.

Even in the worst situations, I always knew that I would learn and grow. I’ve always tried to maintain a sense of perspective on life being about the journey, not the goal.

Contact Info:

  • Website:
  • Email:
  • Instagram: thetradecraft
  • Facebook: thetradecraft

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