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Meet Lisa Cumes of Simple Story Solutions in Monrovia

Today we’d like to introduce you to Lisa Cumes.

Lisa, can you briefly walk us through your story – how you started and how you got to where you are today.
Ever since having kids, I’ve considered myself a stay-at-home mom. I’m a pretty ambitious person, and so it didn’t take me long to figure out that being just a mom was not going to be enough. I started freelancing online as a virtual assistant a few hours a week and ended up building a pretty successful business…and still being a mom.

Fast forward ten years and a few other jobs here and there, one working full time for a non-profit, I found myself back at the end of my kitchen table hustling on Upwork, the freelance platform. Now I had three kids and a single mom without a full-time job. I applied to 20 jobs and waited weeks with no reply. I was devastated given my experience, skillset and amazing recommendations.

I realized quickly that no one was coming to rescue me. I had to pick myself.

In 2018 I started freelancing full time as a writer. In my first year, I earned over $100k with no experience or formal training. The next year I more than doubled that to $270k and brought on a team to help me. This year we are working towards a goal of $500k.

The numbers aren’t important, the growth is. Shifting my mindset from a hustling stay-at-home mom into a business owner, leading a team has been an incredibly hard journey. This year I launched a 2nd business teaching other freelancers how to do what I did…stop hustling and start thriving.

Has it been a smooth road?
It’s been a rollercoaster of emotions. Even when things were going well and money and clients were steady, my limiting beliefs and crazy thoughts of failure would haunt me.

I suffered from imposter syndrome every day, wondering when someone would figure out I wasn’t trained or didn’t have the credentials to help them.

And yet, the business grew, and repeat customers referred me to others. I figured it out, but the long and hard way. Hustling on freelance platforms brings a ton of rejection and jerks…but also some great experiences.

We’d love to hear more about your business.
Simple Story Solutions is a copywriting agency. We help business owners and personal brands simplify the message on their website and marketing materials.

Many brands struggle to communicate their mission in a simple way. The goal is to deliver a great service or influence change, but they lose sales because your customers, clients or audience are confused by unclear messaging on their website and marketing.

We are known for the marketing framework we use which is called StoryBrand, where your customer is positioned as the ‘hero’, and you or your products are the ‘guide’ that helps them be successful.

My second company is called: The Copywriter Coach where I help hustling freelancers build thriving full-time businesses through courses, coaching and a freelance community.

What sets me apart is that I’m an entrepreneur first…and then a copywriter. I think like a business owner and help other business professionals with their strategy, not just their words.

Is our city a good place to do what you do?
My business is mainly online, which means my customers are all over the world.

I love living in Los Angeles, even with the expensive cost of living. Working from home cuts down on overhead business costs.

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