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Meet Kimberly Dela Cruz

Today we’d like to introduce you to Kimberly Dela Cruz.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Honestly, I first started out with a little food album on my Facebook. When Instagram first launched in 2010, I was actually one of the last of my friends to join the platform. I would often post pictures of food I would eat at restaurants and over time, more people started following me. I always like to discover new restaurants and it was a fun hobby to share it with people. In 2016, I got my first email from a company that wanted to send me ice cream. I was so surprised! Eventually, I was getting invited to restaurants to try their food and that’s when I decided to take food blogging seriously. It’s been growing ever since and I’ve had a lot of great opportunities to work with a number of brands and restaurants.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Food blogging has always been a part-time hobby for me. I try not to take it too seriously because it’s fun and it’s a way to help with the community. A few struggles would be learning how to work with brands and restaurants for the first time. Time management was hard for me in the beginning. I would say yes to every opportunity and end up being burnt out at the end of

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I create content for different types of businesses but mostly restaurants and food and beverage CPG brands. I’ve done product photography and now I’ve been doing a lot of video and user-generated content. I am mostly known for me eating in my videos. I like to check out a lot of new and local restaurants. But I’ll still try a few trendy places here and there.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Social media is changing a lot. The way I make content now is different than how I did five years ago and even two years ago. I think people are starting to be tired of the “perfect” content and I feel like social media is going to shift to a more natural and organic approach. Voiceovers are imperfect and more flawed shots are being caught on camera. And the best part is that it’s okay. I felt like in the past everything had to be perfect and it’s amazing that more people can be themselves online.

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