Today we’d like to introduce you to Jennifer Maanavi.
It was 2005 and Jennifer, an Ivy League Wall Street professional, was walking home on a familiar Manhattan street, when she discovered her second calling. She would reinvent the fitness industry. It was on that day that Jennifer’s favorite fitness studio announced that it was closing. It was The Lotte Berk Method, the highly lauded fitness studio named for its venerable ballet dancer creator. The Lotte Berk studio was closing its doors, leaving Jennifer and legions of passionate Lotte Berk followers in its empty wake. To Jennifer, the need for a replacement studio was an opportunity. One that she wasted no time pursuing. She immediately joined forces with Tanya Becker, one of the leading Lotte Berk instructors in the country, and together, they created Physique 57. An innovative and modern take on the best of The Lotte Berk Method. The demand was there. And so was the business! In February 2006, Physique 57 debuted at 24 W. 57th Street in New York City to ecstatic clients and long waitlists. From there, it was the Hamptons, more studios in NYC, LA, Dubai, and Bangkok.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Our challenges have usually been around growth and seizing new opportunities. Developing the company to perfectly match market opportunities is never easy and we are constantly aiming to find the right balance. One day we feel like a mature company and the next day it can feel like a start up!
So, as you know, we’re impressed with Physique 57 – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Physique 57 is a global fitness company that operates upscale, full-service exercise studios in the United States, Thailand and the UAE. The studio offerings are complemented by fitness retail boutiques, online workouts and a widely celebrated book, The Physique 57 Solution, written by my co-founder Tanya Becker and myself.
The company offers a unique, specialized fitness experience that has captured the attention of women worldwide. Since its inception, the company has developed a lifestyle brand that represents service, quality, expertise, innovation, attention to detail, market leadership and results.
So, what’s next? Any big plans?
We are quickly growing our Video on Demand business and just launched live classes which have been wildly popular in the US and abroad. We are opening in Mumbai fall of 2017 and many more international locations are set for 2018 and beyond.
- $31 per class
- New Client: $31 for two classes
- New Client: $80 for four classes
- $250 monthly unlimited
- Address: 320 North Cañon Drive
Beverly Hills, CA 90210
- Website: https://physique57.com/
- Phone: 310-271-0570
- Instagram: @physique57
- Facebook: @physique57
- Twitter: @physique57
- Other: https://ondemand.physique57.com/