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Meet Jamee Ranta of Artifact Content in Silverlake

Today we’d like to introduce you to Jamee Ranta.

Jamee, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started in Dayton, Ohio looking to pursue a career in physics. I met someone in college who was a film major, and that sparked my interest in film, mainly cinematography. After graduation, I packed up my car and drove to LA with a goal to become a cinematographer. While shooting a video I booked off of craigslist, I helped production and the client on that shoot kept telling other colleagues that I was the producer on that shoot, although I was the cinematographer. I needed work, so I stepped into it and from that point on, I have built my career as a producer on a word-of-mouth basis.

Has it been a smooth road?
Life is what you make it. Unfortunate things happen, and how you handle it is what builds character. I have failed many times and at many things in order to get where I am at today. Everything is either a blessing or a lesson. If you view life in this way, rather than good or bad, you’ll start to experience it differently. Failures are lessons intended to teach you something, and an opportunities to grow.

So let’s switch gears a bit and go into the Artifact Content story. Tell us more about the business.
I am the CEO of Artifact Content, a boutique creative, multi-media production company specializing in commercials, photoshoots, music videos, and high-end social media content. We work with international brands, artists, and charities to develop fresh and informed content through visual storytelling.

“A picture is worth a thousand words”.

That phrase has always been so powerful for me. As a company, I am most proud of some of the still campaigns we have been able to develop, as they help shape pop culture. I think the expression of art is a powerful way to open the conversation to social issues or bring awareness to current events that might be considered taboo or unimportant. Art allows us to see things differently and be more open to something we might otherwise shut out. Artifact is different from other production companies because we understand that message, and we care about the content we create. It’s not just a job, it’s a responsibility.

How do you think the industry will change over the next decade?
I am not an expert and this is solely my opinion based on my specific set of experiences, but I believe that in the next 5- 10 years, there will be many shifts in how people create and receive content. I see content pushing from the current trend of short-form videos to more episodic pieces; in movies, television and in short-form content. I think a lot of individuals will continue to create their own content on many platforms, and that the era of the BIG STUDIO will shift to the hands of the companies who are adaptable with their company structure and the executives who have the willingness to try new things.

Contact Info:

Image Credit:
Photographer: David Avalos

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