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Meet Gregg Hoffman and Regina Hoffman of WWOO Concrete Outdoor Kitchen in El Segundo

Today we’d like to introduce you to Gregg Hoffman and Regina Hoffman.

Thanks for sharing your story with us Gregg, Regina. So, let’s start at the beginning and we can move on from there.
Having owned a landscaping company for over twenty years, we decided to add another layer to our landscaping business by offering the WWOO Concrete Kitchens. We purchased a Big Green Egg for our personal home and stumbled upon the WWOO Outdoor Kitchens when we were looking for an enclosure. Our daughter suggested we contact the WWOO in the Netherlands to find out more information about becoming a licensee in California. As time would have it, we took our daughter for her study abroad program in Germany. With the Netherlands being next door we visited the factory and headquarters and we fell in love.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The struggles have been figuring out the right mixture to get the right color of concrete because the Sand in Europe is quite different than the sand in the USA. Also the release for the molds was a bit tricky but we finally figured it out. We knew there would be great sacrifices, but with great sacrifice comes great reward.

Alright – so let’s talk business. Tell us about WWOO Concrete Outdoor Kitchen, LLC – what should we know?
WWOO is the outdoor kitchen, spa or boundary, designed by Dutch Designer Piet-Jan van den Kommer. A trendy, yet timeless outdoor kitchen which can be designed according to your own taste, desire and budget. We are the only licensee in the USA for the WWOO Concrete Outdoor Kitchens. We are most proud of the attention to detail of the finished product and we pride ourselves in customer service. You will find no other outdoor kitchen that is as aesthetically pleasing and affordable at the same time.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
First our five kids; Lucy, Charlie, Grace, Julia, and Mary. They are the reason we put our blood, sweat, and tears into this and we wouldn’t have it any other way. Second, the innovative designers of the WWOO, Piet-Jan van den Kommer & Martijn Vree, who really understand design and created the outdoor kitchens to suite any individual style, want, and need. And lastly, our team who believes in the ‘WWOO’VEMENT!


  • On average a WWOO Kitchen that is 10′ wide by 4.5′ costs approximately $4,000
  • The same WWOO Kitchen in Anthracite Grey (Dark color) is $4,600
  • The System is modular and can be customized to suite your individual space or need

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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