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Meet Kayla Perlstein of Goldenbird Marketing in Playa del Rey

Today we’d like to introduce you to Kayla Perlstein.

Kayla, can you briefly walk us through your story – how you started and how you got to where you are today.
I was born in New Jersey, grew up in Alabama, and currently live in California. I went to college at the University of Alabama where I majored in Restaurant Hospitality Management with a focus on event planning. When I was 18, I started working the door at a local college bar and running for bands. As a runner for the bands, I would drive the bus driver and band members around, pick up any items they needed, etc. I was an 18-year-old college student making a couple of hundred bucks cash a night and working with some pretty cool artists. As soon as I turned 21, I started bartending and once I graduated college, I was managing a local music venue back home during the day and bartending at night. I had the opportunity to work with some pretty cool artists but I felt stuck and knew there was something more I needed in my life.

It was when my boss at the time gave me a raise that I knew this wasn’t the place for me. My reaction? I cried…not tears of joy. I knew that if I didn’t get out at that moment, I never would. I went home that night and told my parents I was moving to California. Their mouths basically dropped. I had no job lined up. My plan was to move out there, find a bartending job, and hopefully lock down a full-time job shortly after.

It was interesting to see in a time where you would need support from friends and family, it just wasn’t there. People had more negative things to say than positive. At first, my parents weren’t fully on board with my decision, but they soon came around and my mom even drove me out to Cali.

A week after I moved to California, I got a job at APA Talent Agency. I started in the mailroom and then moved to the tour marketing department. I was there for about a year before I started working for a VIP ticketing company. I was with this company for about five years. Within that time, I realized the music industry wasn’t where my heart was. I remember heading out to interviews (changing in my car so no one knew) and being told I didn’t have enough experience. So how do you get experience when no one will give you the chance? I was tired of being told no, so I did something about it. I signed up for social media marketing classes, started freelancing, and joined Social Media Club LA. Soon after, I launched my own company, Goldenbird Marketing.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Getting to where I am today definitely hasn’t been a smooth road. And no matter what you try to do, there will always be bumps and potholes along the way. There have been times where I didn’t have a lot of support from friends and family, maxed out credit cards, long nights, had some relationships with clients that didn’t work out, and so much more. But it’s all part of the journey. You live and you learn. Even though there have been struggles (and believe me, the struggles will continue) there have also been so many exciting moments. For example, we celebrated the 3 year anniversary of my company in April.

Please tell us about Goldenbird Marketing.
Goldenbird Marketing provides Social Media Marketing, Business Strategy Consulting, and Brand Identity Management. We specialize in organic social media marketing. This means we don’t use bots or silly tactics or apps to grow your account. We want to strategically tell your story to build a real community of followers around your brand or business.

If you had to go back in time and start over, would you have done anything differently?
This might sound super cliche, but I don’t think I would have done anything differently. Could I have been a marketing or business major? Sure…but I love my story and the grittiness of how I got to where I am today.

Contact Info:

Image Credit:
Dennis Sosa

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