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Meet Danielle DeBay

Today we’d like to introduce you to Danielle DeBay.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My self-worth journey started when I was younger, doing the things that I knew would please others. Getting good grades, being a teacher’s pet, doing all the ‘right’ things externally because that’s what I was shown was the way to success. I tied my self-worth to the external validation of others as most of us end up doing.

I struggled with weight and body issues as a young girl as part of my lack of self-worth. But I was smart and confident. I knew I was smart but I couldn’t see myself as pretty and in this society that was worth a lot so I never felt like I was good enough. There was always something missing. I would even dumb myself down sometimes to get noticed by boys who were intimidated.

I would vacillate throughout my 20s with being confident while also never feeling like I was being recognized for all my gifts. I stayed at jobs longer than I wanted. I didn’t ask for raises when I knew I should be getting paid more for the work I did. In one of my jobs, I was even told I had too much swag. At the time, that was a huge blow to my confidence and made me question who I was. It also led me to quit that job and find a new way to live my life so that I could be happy and fulfilled.

I went on a 3-month road trip around the U.S. to find myself. It didn’t happen. I learned a lot and I found out some interesting things about myself, but there was no major revelation that opened me up. I was still just as lost and still without the self-worth I was looking for. I realize now that it’s because I didn’t have the right tools.

It took over 30 years for me to really understand my self-worth and it started with a book, ‘The Omnivore’s Dilemma’ by Michael Pollan. Not exactly the book I would think would do that, but it did. It was through this book of understanding our food system that I started setting new standards for myself. I no longer accepted the way things were and no longer went along blindly living my life. I took on a much more active role.

I cut out processed foods and added more vegetables to my diet. Within a month I had lost 15 pounds, I had a significant amount of energy, I didn’t get indigestion anymore, and I started to actually feel what I wanted from my life. It was like a major detox within my system that allowed for all the junk to be eliminated so I could see clearly.

I started to invest in myself a lot more. I paid attention to what I was consuming with not only food but everything from TV to products. I started meditating daily and talking to people about this new way of living for myself. At some point, I did a guided meditation that showed me the vision of coaching people along a similar journey. Helping them unlock their self-worth within themselves. This lit me up! I got so excited that I needed to figure out how to make it happen. I had worked with people on their personal development at one of my jobs so I knew this was a possibility for me.

I put it out to the universe and to a friend that I needed a mentor if I was going to do this because I had no idea how. I received an email a week later about a course for life coaching and knew this is exactly what I had asked for. I was certified through this course as a life coach and began coaching right away.

My story doesn’t stop here though. Our self-worth is constantly being tested in today’s world. We’re bombarded with advertisers and influencers about how we should live our lives. It’s a constant struggle to know who we are so that we can make decisions based on our inherent self-worth instead of believing we need more to be worthy.

I want to make sure that none of my clients ever feel that from me. From my own journey, I realized that I’m the only expert of my life and consequently my clients are the only expert of their life.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road to self-worth and coaching people on self-worth hasn’t been smooth.

Individually we all come up against hidden blocks we didn’t know were there until we’re put in a situation where we need to face them. I’ve had to face childhood wounds about being teased by my brother and not getting enough attention from my parents in order to let go of these things I didn’t even know I was holding on to. Once I did I was able to accept myself so much more and realize those aren’t my wounds to carry anymore.

When it comes to my coaching business my main challenge is finding people who are ready to say yes to themselves. To say yes to looking inward, going deep, and making changes now so that they can unlock the self-worth they need to do everything they want.

Danielle DeBay Coaching – what should we know? What do you do best? What sets you apart from the competition?
I specialize in confidence and self-worth coaching. Both usually show up externally through wanting to work on career, relationship, or any other area of life but it always comes back to self-worth and feeling like you’re good enough no matter what area we work on.

I do 1-on-1 coaching that’s tailored to each individual. I am known for being a pusher, meaning I gently push my clients into doing the thing that’s most uncomfortable in order for them to experience the most growth in a short amount of time. I’m compassionate, open, and completely accepting of everyone and their decisions but I will also push people to expand themselves.

I’m most proud of the holistic approach I take with my clients. I believe that everything affects everything else. So although we may work on a certain area of life, I know that who you spend time with, what you eat, and what you fill your day with all affect how you’re showing up.

What sets me apart from other coaches is my ‘Healthy Hike Coaching’ sessions. These take place in person at Griffith Park. It’s one way that I’m able to take the holistic approach and get clients out of their mind and into their bodies where they’re able to feel so much more. I also love that it brings people back to what their heart wants not what they think they should want because of societal programming.

What moment in your career do you look back most fondly on?
There are a lot of little proud moments that come in the form of successes from my clients. Every time one of them says they overcame an obstacle, or had a breakthrough, or finally set and stuck to the standards that are getting them exactly what they want, those are the proudest moments for me.


  • Healthy Hike Coaching Session $125
  • 1-on-1 Individual Coaching Session $120
  • 3-month Coaching Package $1200
  • 1-month Intensive Coaching Package $600

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