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Meet Chasity Enticing of IAM AWTHENIK in Hollywood

Today we’d like to introduce you to Chasity Enticing.

Thanks for sharing your story with us Chasity. So, let’s start at the beginning and we can move on from there.
I am the Founder and CEO of ‘IAM AWTHENIK’, which is brand centered around being the authentic you. I am a passionate music enthusiast with a flair for business and extreme professionalism. I grew up in Englewood, on the Southside of Chicago, I’ve always had a drive to be successful. Through my experiences and environment, I quickly became accustomed to outworking my peers to accomplish my goals. That’s where I found my purpose, through music. There is something that I LOVE about the creative process of the industry; finding, branding and developing talent. It motivates me to continue my career.

To grow my business even further I had to relocate to a larger market in Los Angeles. This allowed me to have a heavy-hitting roster of clients, including 5X Grammy Award Winning Vocalist, Singer/Songwriter Candace “SupastarC” Wakefield. Having the opportunity to work with an extraordinary, multi-talented artist has been nothing short of amazing. This is what makes me AWTHENIK.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been a smooth road. The industry is a world full of hardworking, dedicated individuals and only the strong survive. One of the struggles that I’ve faced along the way is not always receiving the answer that I wanted and having to find ways around traditional methods to make a way for me and my clients. I’ve learned to love the word ‘no’ because it pushes me more.

We’d love to hear more about the company.
My company name is IAM AWTHENIK which, similar to the word ‘authentic’ means living life as you choose and being true to who you really want to be. Be real. be original, be genuine, Be AWTHENIK. I specialize in talent management, working with artists to develop marketing plans or tour goals for their music career and to recommend and implement actions to achieve them. I have exponentially grown several artists’ booking calendars, digital presence, fan retention and brand marketing initiatives. I am most proud of persevering in this industry as a black woman while maintaining my integrity. I am proud to be able to achieve goals for my clients and provide opportunity to other entrepreneurs. What sets me apart from others is my ambition. When I set a goal, I work extremely hard to achieve it. Even through obstacles, I focus on the bigger picture and I thrive.

So, what’s next? Any big plans?
My plans for the future include building my brand by expanding my roster and working with a variety of artists and creating more lucrative avenues for my clients. I want them to have success in areas that are non-traditional to their field. Yes! I have big plans for my newest company that I co-founded. This company will allow me to focus on creating opportunities for my clients and others in the industry. We will focus on different aspects of the industry, one being touring. It’s been a beautiful experience booking my artists on other tours, affording them the chance to see the world in new ways, but that has its restrictions. With starting my own company of this magnitude, we are now able to discover, book and headline raw talent. This is a great chance to work with different individuals, promoters and sponsors who are looking to transition into the touring world. This journey has stretched me further than I have been stretched before but it’s been so much fun to work on as well! Log on to my website for more information as it becomes available.

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