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Meet Carol Chang of Sound of China Guzheng Music in Hacienda Heights

Today we’d like to introduce you to Carol Chang.

Carol, can you briefly walk us through your story – how you started and how you got to where you are today.
I started the Sound of China Guzheng Music Promotion Center back in 2005 with the intention to promote and spread the guzheng music.

I visited guzheng factories in China, picking good quality instruments and shipping back to USA. Back then, this instrument wasn’t easily available to people here in the United States.

Later we expanded our business to other Asian musical instruments. Now, the store carries most East Asian string instruments under the subsidiary company Sound of Asia Musical Instruments.

In 2006, me and a few friends also found the Sound of China Guzheng Ensemble. It’s a non-profit organization. The goal is to promote the guzheng music. The ensemble meets regularly and performs for charity and events in the greater Los Angeles area as well as abroad.

Has it been a smooth road?
Definitely not. This guzheng musical instrument is rarely known by others. As you can expect, for the first years, there are barely any customers who walked in. I would be happy to see one customer walked in per day. I remembered the first week we opened the store, there was no customers at all. My business partner David turned off the lights to save electricity. When our first customer, a middle-age lady with her mom, walked in, we had to rush to turn on the lights.

Later the business got better with internet sales, and had a steady growth. We were able to reach all customers around the world.

Then there were copy cats emerged, with similar store names such as Sound of Mountain. There are also people selling fake ones like ours.

A few years ago, a store teacher left and opened a similar guzheng music store right down the street with similar online website sales. Business dropped in half right away for a while. We just followed what we have been doing steadily, picking good quality instruments for customers and offer quality lessons and good music. Luckily, that store teacher had little knowledge about picking musical instruments, and her store went out of business in a couple years.

So, as you know, we’re impressed with Sound of China Guzheng Music – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are known as Sound of China Guzheng or Sound of Asia. The only business in USA that carries extensive selections of East Asian musical instruments. All the instruments we have, we offer wide selection from basic student grade to concert collection quality. It’s not just a folk instrument store that carries one of a kind instruments. It’s for Asian instrument lovers to find the right instrument that suits their need.

We also have extensive resource and connections on these Asian instruments. We carry learning materials, and refer you to a local teacher. We also do repair and appraising services. It’s like a one-stop shop for East Asian instruments.

We hold events and seminars, inviting professional musicians to the store to introduce his or her instrument to the audience.

Let’s touch on your thoughts about our city – what do you like the most and least?
I love LA! It’s so diverse. I can easily get connected with any culture.

Contact Info:


Image Credit:
David Oh

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