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Meet Ana Lossada

Today we’d like to introduce you to Ana Lossada.

Ana, please share your story with us. How did you get to where you are today?
I was born and raised in Caracas, Venezuela. As a kid, I was always inclined to the arts, I was either in art classes or making my own accessories. You could also find me painting ceramics at my grandmother’s little studio. But also, like any other kid, I loved watching TV and movies. I was always fascinated by the visuals.

In high school, I wasn’t exactly sure what I wanted to do. While trying to figure out my path, I did a graphic design pre-college program at Parsons The New School of Design in New York City. There I discovered my passion for design.

I went to the Savannah College of Art and Design (SCAD) in Savannah, GA to pursue a degree in Motion Media Design. A career that merges my passion for design and animation.

After graduation, I came to Los Angeles, not really with a concrete plan but with my mindset on wanting to work for the entertainment industry. Since then, I have been fortunate enough to have worked with some of the most amazing and talented people in the field who have taught me so much along the way. I worked at a couple of studios as a freelancer before I started at Big Machine, an Emmy award-winning studio. I worked there for 3.5 years as a full-time designer and animator. During those amazing years I worked with clients I had always dreamed of such as Disney, Netflix, AMC. We did the title for Jumanji, the movie, and I was even nominated for an Emmy award!

Has it been a smooth road?
It’s been far from easy. It wasn’t easy packing up my bags and leave my family behind and everything that I knew to chase a dream. Coming to the U.S. brought many challenges along the way like overcoming the language barrier, not having family here, adapting to a different culture, and not to mention the paperwork/stress that involves the immigration status. But I am incredibly lucky to have a huge group of amazing and supportive people around me who have been there for me every step of the way and who have encouraged me to always go a little further.

I feel like I have been jumping through hoops ever since I moved here just in order to do what I love, and even though there has been some rough days (that turn into nights sometimes), at the end of the day, it is all worth it and I wouldn’t change a thing.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I am a freelance motion/ux/ui designer. My role as a designer/animator includes generating ideas, designing style frames, creating assets for creative jobs and bringing them into life.

One of the many things I love about the motion graphics world is that it never gets boring. One day I’m doing graphics for Disney Jr, the next I am doing designs for sports packages, or making opening titles for blockbuster movies or working on 11k screens for an event.

Los Angeles has plenty of talent. Trying to stand out in a crowd of ridiculously skilled people can get to be hard and competitive sometimes, but that’s how you learn and become a better designer. Because of it, I have learned new software, new techniques, new methods that I apply to my designs and make them more unique. I am working in the development of my own signature style.

How do you think the industry will change over the next decade?
This is really hard to say because anything that is related to or uses technology is rapidly and constantly changing and evolving.

My prediction is that it will become more user-focused. The motion graphic industry has had to adapt fairly quickly to keep up with the ever-growing technologies and trends. At the early stages of this industry, our work was mostly displayed on tv and movies. Now, there’s new screen for everything and most importantly, these screens are interactive. This means that in the near future, an interesting way of storytelling using interactions will develop.

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