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Meet Aaron Cole

Today we’d like to introduce you to Aaron Cole.

Aaron, can you briefly walk us through your story – how you started and how you got to where you are today.
It’s a bit difficult to really zero in on a “beginning” of all this. Growing up my life was all sports. It’s all I really cared about or did. I would just make up songs on the piano for fun, and it wasn’t until later on that I really started ‘writing’ full length songs. It was always very organic; I would just sit down and sometimes a whole song would come out in five minutes or so. After a graduated college is when I really thought to myself “ok… I have this gift or whatever… this thing that comes very naturally to me. If I don’t start taking it seriously, I’m going to regret it the rest of my life”. And since then it’s been full go.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No. I don’t think anything goes smoothly in the arts. It sometimes feels like you’re on the dark… on your own, not sure what the next move is. Especially starting out, there are so many questions. How do I market myself? How do I produce my songs? How do you actually get music on Spotify or iTunes or whatever? How do I build a fanbase? All these questions but at the beginning you got to just start and figure it out. The one thing I try to hold on to is simply making music. I know at the end of the day if I can put out music that people like, everything will work itself out. You can’t overthink things.

What else should we know?
As I’ve gotten further into this journey, I’m discovering what gives me an edge is probably my versatility. I’m not especially great in any one thing. I certainly wouldn’t label myself as ‘just a singer’ or ‘just a songwriter’. There are plenty of singers better than me, plenty of piano players and guitarists who can outplay me. But I really believe in my songwriting/ability to build a song from scratch. For some reason I can mend sounds together, create structure on the fly, and really trust my intuition. I feel as though I can hold my own with any songwriter in the world. Once I get an idea, I’m going to get it sounding how I want. I don’t care how, or how long it will take. I just know I’m going to get it done. As I grow as an artist, I know this will help set me apart.

What moment in your career do you look back most fondly on?
I don’t really have proud moments. It’s probably a character flaw, but I don’t really look back and reflect much, and when I do, I only pick out the bad. Any true artist will tell you they’re never really satisfied with their work. I know I’m not. One of my favorite lyrics ever written comes from Eminem: ‘And it always feels like I’m hitting the mark ’til I go sit in the car, listen, and pick it apart. Like, “this shit is garbage”‘. I can’t explain it any better than that.

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